Baba Sadiq Named Ghana’s High Commissioner-Designate to Nigeria

President John Dramani Mahama has appointed creative entrepreneur and politician Baba Sadiq Abdulai Abu as Ghana’s High Commissioner-designate to the Federal Republic of Nigeria.

The appointment, announced on Sunday, March 1, 2026, was disclosed by the Ministry of Foreign Affairs and confirmed in a congratulatory message by Foreign Affairs Minister, Honourable Samuel Okudzeto Ablakwa.

“Congratulations, Baba Sadiq, on your well-deserved appointment by President Mahama as High Commissioner designate to the Federal Republic of Nigeria. I have no doubt you will hold aloft Ghana’s flag and make the youth of our continent proud,” Ablakwa wrote in a Facebook post.

Baba Sadiq’s appointment follows the recall of Baba Jamal, who stepped down to contest the Ayawaso East by-election after the death of MP Nasser Mahama Toure.

A seasoned media and communications specialist, Baba Sadiq brings over two decades of experience in Africa’s creative and sustainability industries to his new diplomatic role. He was the National Democratic Congress (NDC) parliamentary candidate for Okaikoi Central in the 2024 general election, where he lost to incumbent Patrick Yaw Boamah.

He is best known as the founder and former Chief Executive Officer of 3Music TV, a leading Ghanaian music television brand, and the brain behind the annual 3Music Awards. He also founded 3 Media Networks Limited and the WILDALAND Foundation, an ESG-focused organisation recognised for the WILDALAND festival.

Baba Sadiq served as the founding director of Boomplay in Ghana, where he led the setup of the company’s local office and expanded its reach to nearly 11 million users while securing content partnerships with Ghanaian and African creators.

He previously worked with Modern Times Group (MTG) Africa at Viasat1 Ghana as Head of Programmes and Own Productions/Executive Producer, where his team won 18 awards within a year and a half. He also managed operations for Trace TV in Ghana and played a key role in launching the Airtel Trace Music Star reality show.

Additionally, he co-founded Muse Africa, a lifestyle and entertainment brand, and spearheaded the #MuseParticipate civic engagement campaign in partnership with Oxfam International. His collaborations span major international brands, including Viacom International Networks Africa and MTV Base, and he contributed to projects such as the One8 initiative and Afronation Ghana.

An alumnus of the African University College of Communications, where he studied Integrated Marketing Communications, Baba Sadiq has also deferred postgraduate LLB studies. In 2023, he founded FulLCircL, a Pan-African 360 entertainment agency specialising in live experiences, digital content production, publishing, public relations, and talent management.

As High Commissioner-designate to Nigeria, Baba Sadiq is expected to leverage his extensive network within Africa’s creative and business sectors to strengthen diplomatic, cultural, and economic ties between Ghana and Nigeria.