Culture Is Ghana’s Strongest Asset, Says Tourism Minister at US Community Dialogue

Ghana’s Minister of Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, has described culture as the country’s most powerful asset in driving tourism and investment, stressing that Ghana’s appeal to the world goes far beyond forts and castles.

She made this assertion during a community dialogue held in the United States, which focused on Ghana’s future, diaspora engagement, and opportunities linked to the 2026 FIFA World Cup. According to the Minister, Ghana’s tourism strategy is increasingly centered on culture, creativity, and experience driven offerings that reflect both tradition and modern expression.

Hon. Gomashie noted that the government is creating an enabling environment for investors who share this vision. She highlighted the availability of government ready, litigation free land, as well as established channels through the US–Ghana Chamber of Commerce, as part of efforts to attract credible investment into the tourism and creative sectors.

The Minister emphasized that promoting tourism in Ghana is inseparable from promoting culture. She explained that the country’s identity is shaped by a rich blend of traditional heritage and contemporary expressions, ranging from historic dances and customs to modern creative trends embraced by younger generations. This blend, she said, is key to building a vibrant and inclusive national brand that resonates globally.

Hon. Gomashie also expressed appreciation to H.E. President John Dramani Mahama for the restructuring of the Ministry, describing it as a timely move that strengthens the alignment between tourism, culture, and the creative arts.

She concluded that Ghana’s cultural wealth remains its strongest currency on the global stage, offering meaningful experiences that connect history, creativity, and community while positioning the country as a leading destination for cultural tourism.