GTDC Boosts Marketing and PR Department with Modern Digital Equipment

The Ghana Tourism Development Company (GTDC) has strengthened the operational capacity of its Marketing and Public Relations Department with the acquisition of modern digital and communication equipment.

The move forms part of efforts by the new leadership, led by Professor Kobby Mensah, to reposition the company and enhance its ability to promote Ghana’s tourism sector through effective communication and digital marketing.

The equipment includes professional cameras, high-quality lenses, tripod stands, call centre headsets, an iPhone and other essential digital accessories.

According to the company, the investment is expected to significantly improve the department’s ability to create and distribute high-quality photo and video content while documenting GTDC activities, programmes and events.

The modern tools will also support the department in undertaking more effective digital marketing campaigns and improving the company’s visibility across both traditional and digital media platforms.

The development represents a significant step in strengthening the communications machinery of the GTDC, particularly at a time when digital platforms have become increasingly important in promoting tourism destinations, products and experiences.

With access to professional photography and videography equipment, the Marketing and PR Department is expected to produce more compelling visual content capable of showcasing Ghana’s tourism offerings to local and international audiences.

The investment will also enhance the department’s ability to tell the GTDC story, promote its products and initiatives, engage audiences and communicate the company’s activities more professionally and consistently.

The new leadership under Professor Kobby Mensah has been working to reposition the GTDC from what had previously been described as a virtually inactive institution into an organisation with renewed capacity and a stronger focus on impact.

The provision of the equipment is therefore being viewed as part of a broader effort to equip staff with the necessary resources to deliver on the company’s mandate and improve its public visibility.

Through stronger marketing, public relations and digital communication, the GTDC is expected to better position its products and initiatives while contributing to the broader promotion and development of Ghana’s tourism industry.