Entertainment

Joana Gyan Cudjoe Ends Seven-Year Professional Ties with Keche Global

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Member of Parliament for Amenfi Central and entrepreneur Hon. Joana Gyan Cudjoe has officially ended her seven-year professional and contractual relationship with Ghanaian music duo Keche Global.

The announcement, issued by GEM Multimedia Ghana Ltd, stated that the relationship, which began in 2019, came to an end following the expiration of the agreement, with Joana Gyan Cudjoe deciding not to renew or continue the professional arrangement.

According to the statement, Keche Global is no longer under the management, representation, investment or business operations of Hon. Joana Gyan Cudjoe or GEM Multimedia Ghana Ltd.

The company stressed that the decision is strictly professional and should not be interpreted as the result of a dispute.

“There is no fight, hatred, bitterness or controversy. It is simply the closing of one professional chapter and the beginning of new chapters for everyone,” the statement said.

From 2019 to 2026, Joana Gyan Cudjoe served as Executive Producer and sole investor supporting Keche’s development and music career.

Her support reportedly covered music recording and production, music videos, marketing and promotion, artist development, branding, photography, creative content, travel, international activities, performances, media promotion, career development and management.

GEM Multimedia said her involvement went beyond financial investment and included vision, leadership, executive production, business relationships and personal commitment to the duo’s career.

The statement said she travelled with the group, supported its activities and invested in the duo because she believed in their talent and wanted to help take their music from Ghana to the wider African and international market.

During the seven years, Keche released several songs, collaborations, music videos and other creative projects.

Among the works listed in the statement are:

Odo — 2019

Today— 2019

Same Girl featuring Akwaboah — 2020

No Dulling featuring Kuami Eugene — 2020

Good Mood featuring Fameye — 2020

Faya featuring Epixode — 2021

Life — 2022

Something Must Happen — 2022

Party of the Year featuring Mr Drew — 2023

Kiss — 2024

Papapa featuring Lasmid — 2025

Maame — 2025

Enjoy Life — 2025

The company said these represent only some of the creative works associated with the group’s journey during the period.

Joana Gyan Cudjoe also expressed appreciation to the artists, producers, songwriters, musicians, directors, engineers, managers, media professionals and other creatives who contributed to Keche’s development.

The statement further disclosed that during Joana Gyan Cudjoe’s involvement with the group, she changed the group’s name from Keche to Keche Global as part of her vision to position the duo for a wider African and international audience.

The name Keche Global has since become the group’s identity.

Despite ending her professional association with the duo, Joana said she was happy to see the name continue and wished the group success in its future endeavours.

GEM Multimedia was particularly clear that the announcement does not signal the end of Joana Gyan Cudjoe’s personal or family relationship with Keche Andrew.

Keche Global comprises Andrew Kofi Cudjoe, known as Keche Andrew, and Joshua Kojo Ampah, known as Keche Joshua.

Andrew Kofi Cudjoe is also Joana Gyan Cudjoe’s husband.

The statement explained that the decision concerns only their professional and business relationship.

“This announcement is not about ending their marriage, family or personal relationship,” the statement said.

Joana said she remains proud of Andrew, Joshua and everything they have achieved together as Keche.

Going forward, Keche Global will operate independently and will no longer receive management, financing, investment, promotion or executive production support from Joana Gyan Cudjoe or GEM Multimedia Ghana Ltd.

The group will be free to select its own management team, investors, business partners, record companies, promoters, producers and other professional partners.

Similarly, Joana Gyan Cudjoe said she would now be free to concentrate on her own businesses, investments, music projects, artists and new opportunities.

She urged the public not to take sides or create controversy around the decision.

According to the statement, the separation is intended to allow both sides to pursue their respective paths peacefully.

Looking back on the seven-year partnership, Joana Gyan Cudjoe said the experience provided valuable lessons in music, entertainment, management, production, marketing, promotion, international business, creative industries and partnerships.

She expressed gratitude for the opportunity to work with the duo and said she preferred to remember the positive experiences from the partnership.

The statement emphasised three principles guiding her approach to the separation: gratitude, peace and respect.

Although Joana Gyan Cudjoe will no longer have a professional connection with Keche Global, she has encouraged fans in Ghana, Africa and around the world to continue supporting the duo.

Fans have been encouraged to stream Keche’s music, watch their music videos, follow their social media platforms, subscribe to their music channels, share their songs, attend their performances and support future projects.

GEM Multimedia stressed that the end of the business relationship should not be interpreted as a call for the public to withdraw its support from Keche Global.

The statement also addressed potential questions surrounding songs, recordings and other creative works produced during the partnership.

Joana said she did not want the announcement to trigger unnecessary disputes over music or creative rights.

Where rights, interests or ownership arrangements are affected, the company said they would be handled professionally in accordance with the applicable agreements and the law.

The statement added that Joana’s intention was not to create unnecessary obstacles for Keche Global but to allow the duo to continue making music and developing their careers.

With the professional partnership now concluded, Joana Gyan Cudjoe said she would redirect her energy, experience and resources toward new talent, new music, new stars, new businesses, investments and other opportunities.

Through GEM Multimedia Ghana Ltd, she said she intends to focus on discovering, developing, producing and promoting the next generation of African musical talent.

Her stated vision is to identify and develop talent capable of moving from Ghana to Africa and eventually the global market.

Hon. Joana Gyan Cudjoe is the Member of Parliament for Amenfi Central, as well as an entrepreneur, businesswoman, investor, founder and Executive Producer.

She is associated with:

GEM Multimedia Ghana Ltd — Music, entertainment and multimedia

Golden Empire Legacy Ltd — Mining, gold and investment

Joana Gyan Foundation — Community development, education, youth and social impact

Her activities span public service, business, investment, music, entertainment, community development and youth opportunities.

In its closing message, GEM Multimedia Ghana Ltd thanked Keche Andrew and Keche Joshua for the years of collaboration, music, experiences, memories and lessons.

Joana Gyan Cudjoe wished both members of Keche Global peace, happiness and greater success in their future endeavours.

The statement reiterated that while the business relationship and professional partnership have ended, the personal respect, love and family bond remain.

Joana also made clear that she does not want the development to become a source of anger, blame or controversy.

The message from GEM Multimedia is therefore that both parties should move forward independently while maintaining mutual respect.

The seven-year professional chapter has closed, with Joana Gyan Cudjoe now turning her attention to new talent, new music, new investments and new opportunities in Ghana’s creative industry.

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