Medikal Reveals Ghanaian Artistes Often Lose Money on International Concerts

Ghanaian rapper Medikal has opened up about the financial difficulties associated with organising major concerts for Ghanaian artistes outside the country, explaining that many musicians often make little or no profit from such events.

According to the rapper, some artistes are willing to take financial losses because their main objective is to promote Ghanaian music internationally, increase their visibility and strengthen their connection with audiences abroad.

Medikal made the comments in a TikTok video amid discussions surrounding Stonebwoy’s BHIM Festival, which was held at the 12,500-capacity OVO Arena Wembley in London on August 15, 2026.

He urged Ghanaians to appreciate the effort and financial commitment involved in staging major concerts in international markets, noting that such events are not always organised purely for profit.

Medikal said many people in Ghana may not fully understand the amount of work and money artistes invest in international shows.

“Don’t stress yourself too much. In Ghana, people don’t comprehend a lot of things because so many artistes are doing a lot of big things. Most of the artistes don’t even have to do what they are doing.”

He explained that after the various expenses involved in organising a major concert, artistes may end up with little or nothing.

“Most of the artistes don’t make anything from the shows. Everything goes back to the label. So, if individual artistes like myself, Shatta Wale and Stonebwoy host such shows, it’s not easy.”

The rapper said the success of Ghanaian artistes in international markets should therefore be viewed beyond the immediate financial returns.

“So, you have to appreciate it when we do such shows. It’s not even easy to break through in the part of the world where we find ourselves.”

Medikal also shared his personal experience to demonstrate the financial risks involved in staging concerts abroad.

He recalled organising his O2 Indigo concert in London about two years ago, saying the event attracted a large crowd, with some people reportedly unable to gain entry because of the turnout.

“Two years ago, I did O2 Indigo. I don’t even remember the capacity, but a lot of people from London came, and they couldn’t even enter.”

Despite the strong attendance, Medikal said the concert did not result in the huge financial gain many people assumed he had made.

According to him, he actually suffered a loss from the event, despite the perception that a successful concert in the United Kingdom automatically translates into significant profits.

“The idea people were spreading was that I had staged a show in the UK and made money. I ran into a loss. These shows are just bragging rights.”

His comments highlight the financial sacrifices some Ghanaian musicians make to stage large-scale concerts abroad.