Sammy Flex urges Adane Best to embrace technology if he wants Shatta Wale collaboration

Shatta Wale’s Public Relations Manager, Sammy Flex, has responded to veteran highlife musician Adane Best’s desire to collaborate with the dancehall star, saying the veteran must first accept the role of technology in today’s music industry.

Speaking on Daybreak Hitz, Sammy Flex stressed that music production has changed significantly over the years, and artistes who refuse to adapt to technological advancements risk becoming irrelevant.

According to him, modern technology has become a key element in music creation, promotion, and performance, making it essential for both emerging and veteran musicians to evolve with the industry.

“This is the new era. You either move with it or get left behind. If you don’t adapt, people will eventually forget about you,” Sammy Flex stated.

He noted that while many legendary musicians built successful careers through raw talent and passion, today’s music business demands a combination of creativity and technological innovation.

“In those days, many artistes were driven more by passion than financial gain because they knew they had talent. But the music business has changed drastically, and everyone needs to understand that,” he explained.

Sammy Flex also pointed out that Shatta Wale is one of Ghana’s leading artistes when it comes to using technology in music production.

“If this is Adane Best’s mindset, then perhaps Shatta Wale shouldn’t be the artiste he wants to feature. Shatta is one of the biggest champions of technology in music production,” he said.

His remarks come after Adane Best revealed in a recent interview that he would like to record a song with Shatta Wale. During the same interview, however, the veteran musician criticised many of today’s artistes for relying too heavily on technology in their music, a view Sammy Flex believes fails to reflect the realities of the modern music industry.