Entertainment
Sefa Reveals How a D-Black Instagram DM Changed the Course of Her Music Career
Ghanaian singer Sefa has revealed that one of the biggest turning points in her music career came from an unexpected Instagram direct message she received while she was still a university student.
According to the singer, rapper and entrepreneur D-Black reached out to her after coming across a video of her singing. He told her that he was working with music producer DJ Breezy to establish a record label and was interested in having her join.
Speaking on a cooking show on UTV on August 16, 2026, Sefa said she initially struggled to believe that the message was genuinely from D-Black.
Rather than responding immediately, she showed the message to one of her lecturers and asked her to verify the Instagram account.
“I was having lectures in school. I realised I had a DM on Instagram from D-Black. I showed the message to my madam that I got a message, but she should confirm if it’s really D-Black. When she checked, she said it’s him, and it’s a verified account,” she recalled.
Sefa said D-Black explained that he had discovered her through a video of her singing and believed she had the potential to become part of the new musical project.
“He said he saw a video of me singing. He and DJ Breezy want to start a record label, so I should let him know if I’m interested in joining,” she said.
With the opportunity still seeming almost too good to be true, Sefa consulted her mother before making a decision. Her mother encouraged her to accept the offer and explore where it could lead.
“I had to discuss it with my mother, and she agreed that I should give it a try and let’s see how it would go,” she said.
That decision soon took Sefa from the university environment into the professional recording studio.
She recalled feeling nervous when she first arrived at the studio and encountered several established musicians. The situation was particularly intimidating because she was new to the industry and the only woman among the group.
“I went to the studio and I saw a couple of artistes there. That’s the first time I saw them, so I was so nervous, and I was the only woman among them,” she recounted.
Sefa was later asked to record a song with Ghanaian musician Epixode. She said the people around her recognised that she was inexperienced in the music business and supported her throughout the session.
“I was asked to record a song with Epixode, and luckily for me, they helped me a lot because they realised I’m new in the industry,” she explained.
The recording session eventually became the moment that changed everything.
According to Sefa, her vocal performance impressed the team and demonstrated that she had the ability to pursue music professionally.
“After they realised I could sing well, that’s when the signing conversation came in,” she added.
What started as a message on Instagram while Sefa was focused on her university education eventually became the opportunity that opened the door to her professional music career.