Entertainment
Stonebwoy Ignites Barcelona as Highlife to the World 2027 Launches Global Campaign for Ghana’s Highlife Music
Stonebwoy delivered an electrifying performance as Highlife to the World 2027 – The Black Star Experience was officially launched in Barcelona, Spain, marking the beginning of a global campaign to celebrate and promote Ghana’s iconic Highlife music ahead of the nation’s 70th anniversary celebrations.
The award-winning Ghanaian musician thrilled audiences with a high-energy performance that showcased the richness of Ghanaian music and culture. His appearance became one of the major highlights of the launch event, drawing loud applause from guests and music lovers in attendance.
During the event, Stonebwoy reaffirmed the significance of Highlife, describing it as the foundation of modern African music.
“Highlife music is the mother of Afrobeats. Highlife is from Ghana. Visit Ghana,” he declared to the audience.
His remarks echoed the campaign’s vision of positioning Ghana as the birthplace of Highlife while promoting the country as a leading cultural and tourism destination.
The Highlife to the World – The Black Star Experience 2027 initiative aims to introduce Ghana’s legendary Highlife music to new international audiences through concerts, cultural exhibitions, tourism promotion, and collaborations with global entertainment stakeholders.
The launch forms part of preparations for Ghana’s 70th anniversary celebrations in 2027 and seeks to strengthen the country’s cultural identity while celebrating Highlife’s influence on contemporary African genres, including Afrobeats.
Stonebwoy’s energetic performance reinforced the campaign’s message that Ghana’s music heritage remains vibrant and globally relevant. His call for the world to “Visit Ghana” also aligned with broader efforts to promote Ghana’s tourism, culture, and creative arts on the international stage.
Organisers believe Highlife to the World 2027 will help elevate Ghana’s cultural diplomacy, increase global appreciation for Highlife music, and attract visitors eager to experience the country’s rich musical heritage
firsthand.
