Jaguar Unveils Type 01 Electric GT as Luxury Brand Bets on a New Era

NEW YORK — October 8, 2026: Jaguar has unveiled its new all-electric Type 01, marking the British luxury carmaker’s most significant step yet in its plan to reinvent the brand around high-end electric vehicles.

The four-door grand tourer was revealed in New York on October 6, nearly two years after Jaguar’s controversial brand relaunch and the unveiling of the futuristic Type 00 concept. The earlier campaign generated widespread criticism online, with some commentators describing the rebrand as “woke” and mocking the concept’s unconventional styling.

Jaguar Type 01 Makes Its World Premiere in New York

The Type 01 represents a more production-ready interpretation of that design direction. Jaguar says the vehicle combines its heritage with a new approach to luxury, technology and electric performance. The long bonnet is intended to echo the proportions of the legendary E-Type, while the overall design remains markedly different from previous Jaguar models.

Jaguar’s New Type 01 Electric GT Signals a New Era

A powerful electric flagship

The Type 01 is expected to produce roughly 1,000 horsepower, with three electric motors enabling acceleration from 0 to 62 mph in about 3.2 seconds. Reports put its electric range at around 400 miles, while rapid charging is designed to add substantial range in a short period.

Inside Jaguar’s High-Tech Type 01 Luxury EV

The vehicle is also packed with technology, including a large digital driver’s display, camera-based rear visibility and a minimalist luxury interior.

Jaguar has positioned the car at the premium end of the market. The starting price is expected to be around $130,500 in the United States, while the UK price is about £130,000. Orders are scheduled to open in early 2027, with customer deliveries expected during the second half of the year.

The Type 00 Concept That Sparked Jaguar’s Controversial Rebrand

From controversy to commercial test

The launch gives Jaguar an opportunity to move the conversation away from its controversial 2024 marketing campaign and toward the products underpinning its new strategy.

However, the company faces a difficult market. Electric-vehicle demand has softened in some markets, while Chinese manufacturers are intensifying competition in the global EV sector. Jaguar Land Rover is also undertaking wider restructuring following significant operational and financial pressures.

Jaguar Type 01 Brings High-Performance Electric Power to the Luxury Market

JLR says production of the Type 01 will begin in 2027 at its Solihull operations, with electric drive units and battery packs produced in Wolverhampton and body panels manufactured at Halewood.

Jaguar stelt elektrische auto voor, en doet wenkbrauwen fronsen

The Type 01 therefore represents more than a new electric car. It is a test of whether Jaguar can turn a highly debated rebranding exercise into a commercially successful luxury-car revival.

Source context: Jaguar’s official announcement confirms the Type 01 is designed, engineered and built in Britain and describes it as the first production Jaguar based on the company’s dedicated Jaguar Electric Architecture.