Lifestyle
Jordan’s 1998 NBA Finals Jersey Sells for £9m in Landmark Auction
October 2, 2026 — Sports
A game-worn Michael Jordan jersey from the Chicago Bulls’ celebrated 1998 championship season has sold for $12.3 million (£9.3 million), setting a new auction record for Jordan memorabilia.
The jersey was worn by Jordan during Game 3 of the 1998 NBA Finals, when the Bulls faced the Utah Jazz during what became known as Jordan’s “Last Dance” season.
The sale was conducted through Joopiter, the digital auction platform founded by Pharrell Williams. Entrepreneur Ryan Gough had put the jersey on the market, with Joopiter estimating before the auction that it could fetch between $10 million and $15 million.
Image: Michael Jordan in his Chicago Bulls jersey during Game 3 of the 1998 NBA Finals against Utah Jazz. Image title: “Michael Jordan in Action During the 1998 NBA Finals” Caption: Jordan wore the jersey during Game 3 of the 1998 NBA Finals, part of his final championship season with the Chicago Bulls.
A record for Jordan memorabilia
The final price surpassed the previous record for a piece of Jordan memorabilia: $10.091 million, paid in 2022 for the jersey he wore during Game 1 of the same 1998 NBA Finals.
Jordan and the Bulls eventually defeated the Jazz 4-2 in the Finals, giving the superstar his sixth NBA championship. He was also named Finals MVP, as he had been for each of his six championship-winning series.
The 1997-98 campaign was Jordan’s final season with the Bulls and became one of the defining chapters of his career. The team won its second three-peat before Jordan retired from the NBA for a second time.
Image: Clear photograph of the actual red Chicago Bulls No. 23 jersey. Image title: “The £9.3m ‘Last Dance’ Jersey” Caption: The game-worn jersey has become the most expensive piece of Michael Jordan memorabilia sold at auction.
More than a jersey
The auction reflects the continued demand for memorabilia connected to Jordan’s final championship season with Chicago.
Joopiter described the Game 3 jersey as a particularly significant piece of sporting history, pointing to its connection with the end of the Bulls’ championship era and Jordan’s influence on basketball’s global popularity.
Another Jordan collectible was also sold alongside the jersey. His 1997 Ferrari 550 Maranello reportedly fetched about $2.7 million (£2 million), around four times the previous auction record for that model.
Image: Jordan celebrating with the Bulls during the 1998 championship run. Image title: “The Final Championship Era” Caption: Jordan led Chicago to its sixth NBA championship during the 1997-98 season.
It is not the overall sports-memorabilia record
Despite the enormous price, Jordan’s jersey does not hold the record for the most expensive game-worn sports item.
That distinction remains with Babe Ruth’s 1932 World Series jersey, which sold for $24.12 million (£18.2 million) in 2024.
For Jordan collectors, however, the latest sale establishes a new benchmark for memorabilia associated with one of the most significant seasons of his career.