[VIDEO] Abeiku Santana Explains the Reason Behind Ghana Tourism Authority’s Massive Involvement in Black Stars Win Against Chad

Deputy CEO of the Ghana Tourism Authority, Gilbert Abeiku Aggrey Santana, has revealed plans for the G.T.A. to extend its reach beyond traditional tourism into the realm of sporting activities.

He expressed that any social event that involves financial transactions falls under the umbrella of tourism, highlighting the importance of integrating sports with tourism to encourage unity and advance both fields.

In an exclusive interview with Kojo Preko Dankwa on Kessben Entertainment, Abeiku shared insights into the G.T.A.’s involvement in the recent World Cup qualifier match between the Black Stars of Ghana and Chad, held at the Accra Sports Stadium.

He noted that the initial lack of awareness about the event and a subdued atmosphere prompted the agency to take action.

He outlines how engaging in sports tourism can not only enhance the nation’s economy but also bring people together, fostering a sense of community and shared identity. By attracting visitors and hosting sporting events, Ghana can showcase its culture and values, creating a vibrant atmosphere that emphasizes teamwork and national pride.

“We noticed that the emporia was lacking energy, and there wasn’t enough awareness to uplift the players’ morale. Hence, we felt it was necessary to organize cultural groups, bands, and other elements to create a vibrant and joyful atmosphere to cheer the Black Stars toward victory,” he explained. This initiative reflects the G.T.A.’s commitment to fostering a supportive environment for both sports and tourism in Ghana he stated.

Watch the full interview below: