Lifestyle
Dear Ghana, Writing Is Still Content Creation — Don’t Leave It in the Dust!
I know that might sound revolutionary in 2025, when “content” has come to mean podcasts, TikToks, drone shots, and sitting pretty under ring lights while lip-syncing. But writing never left the party. You just stopped checking for it.
In Ghana’s content creation circles, it feels like writing has been ghosted. Seriously, every conversation I’ve recently observed about content creation has gone something like this: “Oh chale, I dey start content. I get camera, ring light, and I go do podcast plus YouTube. We go blow!”
That’s fantastic—dream big! But at what point did we collectively decide that content creation starts and ends with video? No shade to video creators (some of you are amazing), but we’ve got to stop treating writing like the forgotten cousin at the family reunion.
I’ve been creating content since before influencers knew how to pronounce “algorithm.” You may know me from Ameyaw Debrah—yes, that website with all the juicy Ghanaian news, lifestyle stories, celeb scoops, and everything in between.
The Rise of Video… and the Fall of Reading?
Let’s be real: people are reading less these days, especially younger folks. I’ve noticed it among students in high schools and even tertiary institutions—people who are super creative and love making content. They’re amazing with video transitions, skits, lip syncs, memes, and editing apps. But ask them to read a paragraph or write something original, and suddenly there’s buffering.
In a world where everything must be “bite-sized,” writing has to fight for attention. And I get it—videos are fast, fun, and flashy. But they’re not the only way to create impactful content.
I Still Believe in the Power of Writing
At Ameyaw Debrah site, writing isn’t just an accessory—it’s the main act. From celebrity interviews to lifestyle updates, from tech news to social commentary—it’s all powered by writing.
Even on social media, I use my captions to capture experiences, tell stories, or reflect deeply. Sometimes, I write full article-style captions alongside a video or image. Why? Because writing brings depth. It adds context. It gives your visuals meaning.
So… What Can We Do?
How do we keep writing alive in a world obsessed with visuals? How do we make it sexy again?
Here are a few ideas:
1. Blend Writing with Visuals
Don’t just post videos—caption them well. Add stories, anecdotes, or clever observations in your descriptions. Give people a reason to stay.
2. Challenge Young Creators
Especially in schools, encourage challenges that mix video with storytelling. “Tell a story in 3 minutes” isn’t just for drama class—it can help revive the habit of thinking and writing creatively.
3. Celebrate Writers
Let’s celebrate and spotlight Ghanaian bloggers, journalists, scriptwriters, poets, and storytellers. People need to see that writing is not only important—it’s cool.
4. Start Book + Blog Clubs
Move beyond traditional reading lists. Let students follow blogs they enjoy (yes, even gossip blogs 
5. Teach Writing as a Content Skill
Not just for English class. Teach it in media, marketing, even entrepreneurship. Whether it’s writing a pitch, a script, or a killer caption, it’s a content superpower.
In Conclusion…
Look, I’m not anti-video. In fact, I enjoy and admire the creativity out there. But video didn’t come to kill writing. They’re teammates, not rivals. Writing is what gives content soul. It helps your audience connect to your voice, your ideas, and your purpose—whether you’re writing for a blog, social media post, script, or tweet.
Let’s give writing the respect it deserves. After all, it’s been telling our stories long before we had filters and sound effects.
And if you need a reminder that writing is alive and thriving? You already know where to go: ameyawdebrah.com.
Still writing. Still storytelling. Still making content—one word at a time.