GCB Bank Proposes Direct Payment Framework for Ghanaian TikTok Creators

GCB Bank is positioning itself at the forefront of Ghana’s digital economy with a bold proposal to introduce a direct payment framework for TikTok content creators, a move expected to transform how local creators access their earnings.

A delegation from the bank, led by its Chief of Staff, Mr. Abraham Ferguson, on Tuesday paid a courtesy call on the Minister for Communication, Digital Technology and Innovations, Samuel Nartey George (MP), to discuss a potential partnership with TikTok. The initiative seeks to eliminate third-party intermediaries and guarantee Ghanaian creators full value for their work.

Speaking at the meeting, Mr. Ferguson highlighted GCB Bank’s robust infrastructure to serve as the preferred payment gateway.

“The bank possesses strong connectivity with MasterCard and Visa, enabling direct payments onto cards. We also have the capacity to facilitate payouts via mobile money and bank transfers,” he explained.

According to Mr. Ferguson, the framework is designed to give Ghanaian content creators a secure and transparent channel to withdraw earnings from their viral videos and manage cash-outs for gifts received on the platform.

The proposal received strong backing from the Communication Minister, who stressed the importance of a localised system to safeguard Ghana’s creative economy.

“By eliminating the use of third parties, we reduce unnecessary deductions and ensure Ghanaian talent gets the full value of their work,” Hon. George said.

Also present at the meeting was TikTok’s West Africa representative, Ms. Tokumbo Ibrahim, who described the proposal as a promising step toward empowering African creators. She assured that TikTok would review its feasibility and explore the technical and regulatory processes needed for integration.

GCB Bank confirmed its readiness to act immediately once approval is given.

“This would involve formalising a payment framework in consultation with financial authorities and setting up technical teams to ensure seamless integration,” Mr. Ferguson stated.

If implemented, the system could mark a turning point for Ghana’s digital creators, many of whom face delays, high fees, and a lack of transparency in accessing earnings. Analysts say the initiative has the potential to not only strengthen Ghana’s position in the global creator economy but also boost financial inclusion across the country.

For now, attention shifts to TikTok’s response, which could pave the way for a new era of direct, reliable, and transparent payments for Ghanaian creators in the digital age.