Ghana Music Awards Europe Gives Politics a Soundtrack with New Category

In a move that reflects the dynamic relationship between music and politics, the Ghana Music Awards Europe has unveiled a new category for its upcoming edition Political Campaign Song of the Year. This innovative addition seeks to recognise the powerful role music plays in shaping public discourse and driving political engagement.

The announcement was made at the official nominee unveiling for the 4th edition of the awards, held on Thursday, 3rd July 2025, at the Closag Hall in Accra.

This strategic addition reflects the ever-expanding role of music in Ghanaian society, particularly in the political landscape, where campaign songs often become anthems that shape narratives, stir emotions, and mobilise support across the country.

According to the P.R.O. of the scheme, Vida Adu Twumwaa, the inclusion of this category is part of a broader vision to “open the scope of the awards to all corners where music plays a major role.” They believe that recognising political campaign songs not only acknowledges the creativity and influence of the artists behind them, but also appreciates the power of music as a communication tool in democratic processes.

Over the years, political parties in Ghana have increasingly turned to musicians and composers to craft catchy, message-driven tunes to champion their ideals and connect with the masses. From highlife to hiplife and gospel-infused jingles, campaign songs have transcended their initial purpose to become cultural moments in their own right widely shared across social media, rallies, and radio airwaves.

“This is a bold and timely step,” said the P.R.O. of the scheme. “We’re honouring the role of music in every area of our live,s not just in the clubs or on streaming platforms, but also in the national conversation.” The category will be featured every four years, in line with Ghana’s general election cycle.

The Ghana Music Awards Europe, founded to celebrate Ghanaian talent abroad and at home, continues to gain recognition for its forward-thinking approach and commitment to innovation. The addition of the Political Campaign Song of the Year category positions the scheme as not just an awards event, but a cultural barometer that reflects the nation’s heartbeat.

This year’s shortlist for the new category includes Nacee, Akwaboah, Eno Barony, among others.

The night also featured performances from the legendary Kwesi Pee, Rap Fada, and the Nkyimkyim Band, who entertained the audience as the nominations were rolled out.

Nominees across genres such as Highlife, Afrobeat, Gospel, Hiplife, and Reggae/Dancehall were also revealed during the event.

The Ghana Music Awards Europe 2025 will take place on 20 September in Belgium. The ceremony promises a grand celebration of Ghanaian music, uniting fans from Accra to Amsterdam, London, Berlin, France, and beyond.