Kurt Okraku Unveils Bold Vision to Transform Ghana Premier League with Adesa Deal

President of the Ghana Football Association (GFA), Kurt Okraku, has outlined a new vision aimed at transforming domestic football into a competitive and financially sustainable enterprise, anchored by a landmark partnership with Adesa Productions Limited (APL).

Speaking at the official launch of APL as the new production, management, and broadcast partner of the Ghana Premier League—effective from the 2025/26 season—Okraku emphasized that the GFA is moving beyond a survival model for clubs.

“We are no longer asking our clubs to simply survive. We are creating an environment where they can compete, grow, and flourish,” he declared. “One where clubs can not only retain their best players but even attract new ones from beyond our borders.”

Okraku acknowledged that while Ghana may not yet compete with the financial might of foreign leagues, the Ghana Premier League can still offer compelling incentives for players to stay and develop their careers locally.

“The talent of Ghanaian players is undisputed,” he noted. “Why should our footballers have to leave to be appreciated, when we can make this league a destination in itself? We may not match the multimillion-dollar contracts abroad, but we can create conditions that make staying in Ghana a real choice.”

As part of this new business framework, the GFA is introducing guaranteed financial incentives for all Premier League clubs, regardless of their position in the final league standings.

“Whether you place first or twentieth, your effort, your performance, your participation will yield financial benefit,” Okraku stated. “This gives meaning to every game and maintains a high level of competition throughout the season.”

He stressed that the initiative is more than just a financial intervention. “This is not a grant. This is not just a number – it is a commitment to club transformation,” he said. “It is the difference between delayed salaries and timely payments; between outdated medical rooms and fully equipped health centres; between empty stands and vibrant, media-ready stadiums.”

The GFA believes the Adesa-backed model has the potential to redefine the domestic game and stem the tide of player departures, while making the league more appealing to local and international talents alike.

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