“Managing Ghanaian artistes demands more than just money” — Michael Asante

For Michael Asante, CEO of BKC Music and manager of rapper Kweku Flick and Afro-fusion act Mickey Lux, steering a musician’s career in Ghana is far more complex than writing cheques.

Speaking to Graphic Showbiz, Asante explained that while cash is crucial, real success comes from “emotional, spiritual and mental” commitment.

“Although artiste management is a business, I see it as almost philanthropic. The artiste’s well-being must always come first, and you have to do whatever it takes to help them win,” he said.

A call for collaboration

Asante described artiste management as an intensely hands-on job and urged the Ghanaian industry to abandon its “every man for himself” mindset. Greater teamwork among managers, he believes, would lift the entire sector.Backing his talents

On Kweku Flick and Mickey Lux, Asante was bullish:

“These two are special. This year my team will push them onto the highest platforms where real talent gets noticed.”

Leveraging trends—on their own terms

BKC Music keeps pace with social-media and streaming trends, Asante noted, but always adds a distinctive twist. “We follow what’s popular, yet make it uniquely ours,” he said.

Afrobeat and Amapiano in the mix

Acknowledging the surge of Afrobeats and Amapiano, Asante revealed that BKC Music is leaning into both sounds.

“If you track Kweku Flick’s evolution, you’ll hear those influences—‘Blackstar Anthem’ fuses Afrobeat with Amapiano. Mickey Lux, meanwhile, is pure Afrobeat energy.”

A growing résumé

Beyond his current roster, Asante has guided the careers of Ko-Jo Cue, Kofi Jamar and Obey Tunez, solidifying his reputation as a key player in Ghana’s music landscape.

Originally reported by Graphic Showbiz.