Business
TECNO Named Official Global Partner for CAF AFCON 2025 and 2027
As excitement builds for the upcoming African Cup of Nations (AFCON), the Confederation of African Football (CAF) has officially announced TECNO, the AI-powered technology brand and subsidiary of Transsion Holdings, as the Official Global Partner for the TotalEnergies CAF AFCON Morocco 2025, as well as the 2027 edition, which will be jointly hosted by Kenya, Tanzania, and Uganda.
This strategic partnership reflects TECNO’s vision of empowering young Africans through the intersection of technology and sports. With its brand philosophy, “Stop at Nothing,” TECNO aims to inspire and equip the next generation across the continent to pursue their dreams and reach new heights.
The announcement comes on the heels of TECNO’s successful collaboration with CAF during the TotalEnergies CAF AFCON Côte d’Ivoire 2023, where the brand served as the exclusive smartphone sponsor. That partnership delivered record-breaking engagement and deepened TECNO’s investment in African football, laying the foundation for this renewed alliance.
CAF General Secretary, Véron Mosengo-Omba, made the announcement in Nairobi, Kenya, stating:
“The growing success of the TotalEnergies CAF Africa Cup of Nations has led to several high-impact sponsorships. TECNO’s continued support will play a vital role in helping Africa’s biggest sporting event expand its reach and influence. On behalf of CAF and its 54 Member Associations, we express our sincere gratitude to TECNO for investing in the future of African football.”
Benjamin Jiang, Vice President of Transsion Holdings, also expressed enthusiasm about the renewed partnership:
“This collaboration is a reflection of the trust and shared success we’ve built with CAF. In our previous engagement, we witnessed how football sparked passion and how AI-powered technology connected and empowered millions across Africa.”
He continued:
“This partnership goes far beyond the game. It represents a shared ambition—a platform for young Africans to thrive, driven by innovation and progress. It underscores our commitment to using AI-driven solutions to shape a brighter future for the continent.”
As part of its pan-African commitment, TECNO is also continuing its “Dream Field Renovation” campaign, a community initiative launched with CAF in 2024. The project aims to renovate 100 football fields in underserved communities across Africa by 2028, promoting healthy living, youth engagement, and access to quality sports infrastructure.
About TECNO
TECNO is a global technology brand powered by artificial intelligence, operating in over 70 markets across five continents. The company is dedicated to transforming digital experiences in emerging markets through a bold blend of cutting-edge technology and contemporary design.
TECNO’s product ecosystem includes AI-enabled smartphones, wearables, laptops, tablets, gaming devices, the proprietary HiOS operating system, and smart home solutions. Guided by its brand ethos, “Stop at Nothing,” TECNO is committed to empowering forward-thinking individuals to unlock their potential and pursue a brighter future.