President Mahama’s DSTV Ban: A Wake-Up Call for Ghana’s Creative Industry – Kojo Preko Dankwa

President John Dramani Mahama’s directive to curb unnecessary public expenditure by banning all offices within the Jubilee House, Ghana’s presidential seat, from subscribing to DStv or any other satellite television service has been received positively within political circles.

According to Mr. Felix Ofosu Kwakye, “You would say that is a trivial matter, but he has done that. Because when you computed the cost, it was significant money.”

While the move may seem minor from a purely political or fiscal standpoint, my perspective shifts quickly beyond politics. I see a golden opportunity for local content creators to step up and push more homegrown content onto our television screens.

As Mr. Ofosu Kwakye emphasised, “The ban confines television at the Jubilee House to local channels only.” This means local stations must now rise to the challenge—offering engaging, relevant, and high-quality programming. It’s a direct call to the creative minds in Ghana’s orange economy.

This development, though easily dismissed as trivial, is far from insignificant. Think about it: if previously, hours of television consumed within government agencies were dominated by foreign content, and now those same hours must be filled with local programming, that’s a considerable shift in media consumption.

If local channels produce compelling content that captures attention, they will not only win over civil servants during office hours but also potentially retain those viewers at home, too. It’s a ripple effect.

Imagine the number of government workers, civil servants, and public officials who will now have no choice but to tune in to local content. It’s a massive boost for local media, and one that should energise all stakeholders to be innovative and strategic.

Moreover, this move should encourage ministries and relevant government agencies to support and invest in content that reflects our own stories, values, and identity, dethroning the foreign-dominated programming that currently fills too much of our airtime.

Our creative sector must seize this opportunity with boldness and urgency. It is time to push for policies, funding, and platforms that promote Ghanaian content. We must stop playing second fiddle in our own media space.

Unfortunately, many local stations continue to prioritise foreign content over Ghanaian productions. But this ban offers a moment of reset, a moment that creatives must exploit.

Let us rise. Let us be daring. Let us use this policy shift as a catalyst to grow our content, strengthen our industry, and reclaim our space on Ghana’s screens.

Kojo Preko Dankwa
FOCAP President
Host, Kessben Maakye
Kessben FM 92.9, Accra
Kessben TV