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DR Congo Signs €40 Million Sponsorship Deal with FC Barcelona to Boost Tourism Image

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The Democratic Republic of Congo (DRC) has entered into a high-profile sponsorship agreement with Spanish football giant FC Barcelona, committing to pay over €40 million ($46.37 million) to promote the country as a premier African tourism destination.

 

According to a contract reviewed by Reuters and dated June 29, the partnership will span four football seasons. Under the terms, a logo branding the DRC as the “Heart of Africa” will be displayed on the back of training and warm-up kits worn by both the men’s and women’s teams. The logo will also feature prominently in club advertising materials, its official magazine, and the annual report.

 

Although the deal has not been publicly announced by either party, the document shows that Congo will pay Barcelona between €10 million and €11.5 million annually over the four-year period.

 

This move follows similar partnerships announced last month between the DRC and European football clubs AS Monaco and AC Milan. While details of those agreements remain mostly confidential, Congolese Sports Minister Didier Budimbu confirmed to Reuters that the Monaco deal is worth €1.6 million per season. A separate government source revealed that the AC Milan agreement is valued at €14 million annually.

 

Congolese Tourism Minister Didier M’Pambia described the initiative as part of a broader strategy to “reposition the DRC on the international stage as an undisputed leader on the African continent,” aiming to attract tourism and investment.

 

Neither Barcelona nor the Congolese tourism ministry responded to requests for comment.

 

The deal has drawn comparisons to Rwanda’s “Visit Rwanda” sponsorships with European clubs, which have faced political backlash. Earlier this year, DRC’s Foreign Minister Therese Kayikwamba Wagner called on clubs like Arsenal, Bayern Munich, and Paris Saint-Germain to cut ties with Rwanda, labeling the sponsorships “blood-stained” amid Rwanda’s alleged support for M23 rebels in eastern Congo — a claim Rwanda strongly denies.

 

A recent UN report obtained by Reuters alleges that Rwandan authorities exercised command over the rebels, seeking political control and access to Congo’s mineral-rich territories.

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SIC Insurance names Stephen Appiah as new brand ambassador

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Ex-Ghanaian international Stephen Appiah has been named the new brand ambassador for SIC Insurance Company Limited, a move aimed at strengthening the company’s public engagement and brand visibility.

The former Ghana national football team captain will work with the insurance firm to promote its products and services while helping to deepen its connection with sports fans and the general public.

Appiah, widely regarded as one of Ghana’s most influential footballers, captained the Black Stars during their historic debut at the 2006 FIFA World Cup in Germany, where the team reached the Round of 16.

He enjoyed a successful playing career with clubs in Europe, including spells at Juventus FC and Fenerbahçe SK.

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Semenyo’s Manchester City Champions League debut ends in defeat to Real Madrid

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Antoine Semenyo’s UEFA Champions League debut ended in defeat as Manchester City fell 3-0 to Real Madrid at the Santiago Bernabéu Stadium.

The Black Stars forward started the game and lasted for 70 minutes before making ways for Rayan Cherki.

Semenyo’s inclusion in the starting lineup marked a significant milestone in his career, becoming the second player to feature in the Champions League, all four divisions of English football, and non-league football, after Steve Finnan achieved the feat in 2005.

Semenyo had been impressive since joining Manchester City in January, scoring seven goals in 12 matches in all competitions.

Real Madrid dominated the match, with Federico Valverde scoring a hat-trick, including two goals in the first 27 minutes.

Manchester City struggled to contain the Spanish giants, and Semenyo’s debut, although promising, wasn’t enough to change the scores of the game.

Semenyo completed 21 of his 26 passes, representing an accuracy rate of 81%.

He registered two shots on target and successfully completed both of his dribbles. Defensively, he produced one block and won half of his ground duels but failed to secure any aerial contest. Performance data platform Flash Score rated his display at 7.2.

Manchester City will look to bounce back in the second leg, which takes place on March 17 at the Etihad Stadium.

Semenyo will be hoping to build on his debut experience and contribute to a potential comeback.

The match was a significant test for Semenyo, and while it didn’t go as planned, it provides valuable experience for the young forward.

Manchester City’s focus now shifts to the return leg, where they’ll be looking to turn the tie around.

The second leg promises to be an exciting encounter, with Semenyo likely to play a key role in City’s pursuit of a place in the quarterfinals.

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Iran National Football Team will not take part in the 2026 FIFA World Cup due to the conflict in the Middle East

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Iran has officially confirmed that their Senior Soccer National team will not participate in the 2026 FIFA World Cup, pointing to the ongoing conflict involving host nation the United States as the reason behind the decision.

The announcement was made by Iran’s Sports Minister, Ahmad Donyamal, who explained that the prevailing geopolitical climate makes it impossible for the country to take part in the global tournament. Iran’s involvement in the competition had already been in doubt following a sharp escalation in military tensions last month.

According to reports, the situation intensified after the United States and Israel carried out coordinated strikes on Iran. The attacks reportedly led to the death of the country’s supreme leader and prompted retaliatory actions from Tehran against US-allied states in the Gulf region, further deepening the crisis.

When previously asked about the issue, US President Donald Trump told Politico that he was not concerned about Iran’s potential participation in the tournament. However, even before the official withdrawal was confirmed, the president of the Football Federation Islamic Republic of Iran, Mehdi Taj, had hinted that the country’s presence at the World Cup appeared unlikely given the rising political tensions.

Speaking during a televised interview reported by RTÉ, Sports Minister Ahmad Donyamal confirmed that Iran would not compete under the current circumstances.

“Since this corrupt government assassinated our leader, we have no conditions under which we can participate in the World Cup,” he said.

“In view of the malicious measures taken against Iran, two wars were forced upon us within eight or nine months, and several thousand of our people were killed. Therefore, we definitely have no possibility of participating in this way.”

The 2026 World Cup is scheduled to be hosted jointly by the United States, Canada, and Mexico from June 11 to July 19. Iran had been drawn in a group alongside New Zealand, Belgium, and Egypt, with their matches set to take place in Los Angeles and Seattle.

Earlier, FIFA president Gianni Infantino revealed that he had received assurances from President Trump that Iran would be welcomed to compete in the tournament despite the strained relations. Infantino said he had discussed preparations for the competition during a recent meeting with the US leader, reiterating FIFA’s hope that the World Cup would serve as a platform to unite people around the world.

Iran had secured its place at the tournament after finishing top of Group A in the Asian qualifiers, marking what would have been the nation’s fourth consecutive World Cup appearance.

Plans had also been made for the team to set up a training base at the Kino Sports Complex in Tucson, Arizona, but those arrangements are now effectively cancelled following the government’s decision to withdraw from the comp

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