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DR Congo Signs €40 Million Sponsorship Deal with FC Barcelona to Boost Tourism Image

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The Democratic Republic of Congo (DRC) has entered into a high-profile sponsorship agreement with Spanish football giant FC Barcelona, committing to pay over €40 million ($46.37 million) to promote the country as a premier African tourism destination.

 

According to a contract reviewed by Reuters and dated June 29, the partnership will span four football seasons. Under the terms, a logo branding the DRC as the “Heart of Africa” will be displayed on the back of training and warm-up kits worn by both the men’s and women’s teams. The logo will also feature prominently in club advertising materials, its official magazine, and the annual report.

 

Although the deal has not been publicly announced by either party, the document shows that Congo will pay Barcelona between €10 million and €11.5 million annually over the four-year period.

 

This move follows similar partnerships announced last month between the DRC and European football clubs AS Monaco and AC Milan. While details of those agreements remain mostly confidential, Congolese Sports Minister Didier Budimbu confirmed to Reuters that the Monaco deal is worth €1.6 million per season. A separate government source revealed that the AC Milan agreement is valued at €14 million annually.

 

Congolese Tourism Minister Didier M’Pambia described the initiative as part of a broader strategy to “reposition the DRC on the international stage as an undisputed leader on the African continent,” aiming to attract tourism and investment.

 

Neither Barcelona nor the Congolese tourism ministry responded to requests for comment.

 

The deal has drawn comparisons to Rwanda’s “Visit Rwanda” sponsorships with European clubs, which have faced political backlash. Earlier this year, DRC’s Foreign Minister Therese Kayikwamba Wagner called on clubs like Arsenal, Bayern Munich, and Paris Saint-Germain to cut ties with Rwanda, labeling the sponsorships “blood-stained” amid Rwanda’s alleged support for M23 rebels in eastern Congo — a claim Rwanda strongly denies.

 

A recent UN report obtained by Reuters alleges that Rwandan authorities exercised command over the rebels, seeking political control and access to Congo’s mineral-rich territories.

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2025/26 Ghana Premier League Kicks Off with Record GHS9.5m Prize Package – GFA President Declares Season “Unique and Historic”

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The 2025/26 Ghana Premier League (GPL) officially kicked off today, Friday, September 12, with the President of the Ghana Football Association (GFA), Kurt Edwin Simeon-Okraku, hailing the season as “unique and historic.”

 

According to the GFA president, this year’s campaign is backed by “unprecedented direct financial support to all GPL clubs” and a record prize money pool of GHS9.5 million. He described these interventions as a bold step toward strengthening Ghana’s top-flight league, raising standards, and creating a more competitive football environment.

 

Simeon-Okraku also called for “keen but healthy competition,” stressing the importance of discipline and fair play following last season’s violent incidents, which tragically led to the death of Asante Kotoko supporter Francis Yaw Frimpong, popularly known as Pooley.

 

“As we open a new chapter in Ghana’s football journey, I wish every club a progressive season,” he said. “Together with players, officials, supporters, partners, and all stakeholders, we must make the Ghana Premier League not only the pride of our nation but one of the very best on the African continent.”

 

He further noted that the 2025/26 season represents the beginning of a new era for Ghanaian football, which he described as the “GPL revolution.”

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Djiku’s Decisive Strike Sends Ghana Top in World Cup Qualifiers

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Defender Alexander Djiku scored the only goal of the match as Ghana’s Black Stars edged past Mali 1-0 at the Accra Sports Stadium on Monday night, strengthening their hold at the top of Group I in the 2026 FIFA World Cup qualifiers.

 

The win takes Ghana to 19 points, keeping them ahead in a tightly contested group after a shaky 1-1 draw with bottom side Chad last Thursday. With Comoros defeating the Central African Republic 2-0 on Sunday, the pressure was on Ghana to secure maximum points and maintain control of the group.

 

Coach Otto Addo made four changes to his lineup, handing a debut start to late call-up Kwasi Sibo. Despite a frustrating first half where chances were scarce—Antoine Semenyo wasting the best opportunity after fine work from Mohammed Kudus—Ghana found their breakthrough shortly after the restart.

 

In the 47th minute, Jordan Ayew’s corner was met by Djiku, who bundled the ball into the net, sending the home crowd into raptures.

 

Ghana pressed for a second goal, with Kudus and Semenyo combining well, but the Malian defense held firm. Substitutes Kamaldeen Sulemana, Joseph Paintsil, and Iñaki Williams added fresh energy, with Paintsil impressing with his direct runs.

 

Mali, however, refused to relent, pushing the Black Stars deep in the final minutes. The visitors furiously appealed for a penalty in stoppage time after contact involving Jonas Adjetey, but the referee waved play on—a decision that sparked heated protests at the final whistle.

 

Security had to escort the match official off the pitch as frustrated Malian players surrounded him.

 

Despite the tense finish, Ghana’s narrow victory keeps them in a commanding position with two games remaining against Chad and the Central African Republic, as they push towards a place at the 2026 World Cup.

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Mali Coach Eyes Historic Win Over Ghana in World Cup Qualifier

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Mali’s head coach, Tom Saintfiet, says his team is determined to “write history” by securing their first competitive victory over Ghana in 12 years when the two sides meet in Accra.

 

The Black Stars will host Mali at the Accra Sports Stadium on Monday, September 8, in the 2025 FIFA World Cup qualifiers.

 

Ghana claimed a 2-1 away win in Bamako in June 2024, before Saintfiet’s appointment as Mali coach.

 

“Ghana is a top team in Africa. They are number one in our group, four points ahead of us, so it will be a tough match, but we are here to write history,” Saintfiet stated.

 

He added: “We want to win here. We are here to try and make miracles come true. We will play with confidence and aim to surprise the 40,000 fans in the stadium.”

 

The Black Stars currently top Group I with 16 points, while Mali sit fourth with 12.

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