Creative industry analyst, Vice President of FOCAP, events designer and management strategist, Kum writer Mel Kwesi Davis has thrown more light on the appropriate artist suitable to lead the vibrant Blackstar Experience concert dubbed “Taste the Culture 2025 on December 26th at the iconic Blackstar’s Square. In a Facebook post sighted by your most reliable creative arts and culture website, KPDONLINE.NET, the experienced creative art advocate focuses on the intersection of music, culture and economic impact across Africa’s creative economy and hence recommends versatile artist Wiyala to be the Ambassador for the event, which aimed to promote Ghana’s rich culture and identity

He writes,

As Ghana gears up for another exciting Detty December, one event stands out for its deep connection to our roots: Taste the Culture. A celebration of music, food, art and African identity, and if there’s any artist who embodies that essence more than anyone else, it’s WIYAALA, the fierce, free-spirited “Lioness of Africa.

Born Noella Wiyaala Nwadei in the Upper West Region of Ghana, Wiyaala has always been different. Her name, Wiyaala, means “the doer” in Sissala, and true to her name, she has done what many said was impossible: she built a successful, internationally respected career from her hometown, far from the lights of Accra.

Wiyaala’s music is a rich blend of Afro-pop, folk rhythms and traditional Sissala and Waala sounds. She performs in both English and indigenous languages, preserving Ghana’s northern dialects in her art. Her songs, From Africa to Tinambayai and Make Me Dance are not just catchy; they carry messages of empowerment, cultural pride and unity.

Taste the Culture isn’t just another concert; it’s a stage for authenticity. It celebrates Africa’s diversity from food and dance to fashion and rhythm, and that’s where Wiyaala shines brightest. Her performances are not just shows; they are rituals of energy, identity and pride.

From her powerful voice to her warrior-inspired costumes and barefoot dance routines, every Wiyaala performance feels like a journey into Africa’s spiritual heartbeat. She doesn’t imitate Western styles; she redefines what modern African artistry looks like.

Her presence at Taste the Culture would bridge the gap between Ghana’s traditional north and its modern creative scene, giving the festival a truly national and continental feel.

Beyond music, Wiyaala is a symbol of empowerment. She is known for advocating women’s rights. She has built her own creative space, The Lioness Kingdom, in her hometown of Funsi, where she mentors young people and nurtures local talent.

Having her at Taste the Culture means more than entertainment; it means representation of rural Ghana, of women and of artists who stay true to their roots while conquering global stages.

What Wiyaala brings to  the Taste the Culture Stage

Cultural Authenticity:

Wiyaala embodies the very theme of “Taste the Culture.” She celebrates Ghanaian heritage with pride and brings traditional elements into modern art.

Performance Energy:

Her live shows are unforgettable. With her commanding voice and stage presence, she has headlined international festivals from WOMAD to Glastonbury, and she can easily transform any Ghanaian stage into a global experience.

International Appeal:

Wiyaala is one of the few Ghanaian artists whose brand transcends borders. Her inclusion adds prestige and diversity to the event lineup.

Representation & Unity:

Featuring Wiyaala connects northern Ghana to the mainstream spotlight, celebrating our national diversity in one shared festival experience.

Message & Meaning:

Her lyrics inspire pride, resilience and love for African values that align perfectly with what Taste the Culture stands for.

Booking Wiyaala would not only elevate the event’s authenticity but also send a strong message that Ghana’s cultural exports go beyond Afrobeats; they include voices that roar from every corner of the nation.

In an industry where trends often overshadow truth, Wiyaala remains a fearless original. She has proven that success doesn’t always come from Accra or abroad; it can come from being grounded in who you are.

This December, as Ghana invites the world to Taste the Culture, there is no better ambassador to tell our story than WIYAALA — the Lioness of Africa.

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