Business
YouTubers Pump £2.2bn into UK Economy as Parliament Forms Group to Back Creators
YouTube creators added a staggering £2.2 billion to the UK economy in 2024 and supported 45,000 jobs, according to a new impact study by Oxford Economics.
The findings come as a new all-party parliamentary group (APPG) is launched to represent the interests of UK content creators and influencers.
Labour MP for Enfield North, Feryal Clark, who co-chairs the group, praised creators as “trailblazers of a new creative revolution” who had been “undervalued in Westminster for too long.”
Fitness influencer Lilly Sabri welcomed both the research and the parliamentary recognition, stressing how platforms like YouTube have transformed careers.
“For years people questioned whether content creation was a real job,” she said. “Without YouTube, I wouldn’t have launched my businesses or employed the people I do today.”
Although APPGs are informal and hold no legislative power, they play an influential role by feeding industry perspectives directly to policymakers. For many creators, the group signals overdue recognition of their work and the challenges they face—such as lack of training opportunities, difficulties securing funding, and obstacles in obtaining filming permits.
“This new cross-party forum will break down barriers stifling talent and ensure Britain leads the world as the home of creativity, innovation, and ambition,” Ms. Clark added.
Britain is already home to some of the world’s biggest YouTube stars, including DanTDM, the Sidemen, and Joseph Garrett (known as Stampy), who boasts 10 million subscribers. Yet creators say revenue streams often lag far behind traditional media, with advertisers historically paying less for online views than for television audiences.
Joseph Garrett explained that while this gap is narrowing, content creators remain heavily reliant on advertisers and sponsors. Meanwhile, Brandon B—whose short-form visual effects videos attract 16 million subscribers—argued the industry is ready for more government support.
“We’re now at a scale where we need a government stamp of approval to help us grow,” he told BBC Radio 4’s Today programme.
He highlighted ongoing struggles with UK bureaucracy, including securing simple filming permits. “If the UK can streamline these systems, creators here will be able to reach even larger global audiences,” he said.
The growing political recognition reflects a broader trend. Earlier this year, Prime Minister Sir Keir Starmer invited 90 influencers to Downing Street, while in the United States, the White House has begun including content creators in press briefings alongside traditional journalists.
Business
Ghana Banks Write Off GH¢1.64bn in 2025 as Bad Debt Drops 57%, NPL Ratio Improves
Business
Ghana Drops in Global Mining Investment Attractiveness Ranking Amid Policy Concerns
Ghana has recorded a decline in its global mining investment standing, slipping seven places in the latest Global Mining Investment Attractiveness Index released by the Fraser Institute.
The country fell from 46th position out of 82 jurisdictions in 2024 to 53rd out of 68 jurisdictions assessed in 2025. Although Ghana’s overall score saw only a marginal decrease, the drop in ranking reflects stronger performance by competing mining destinations worldwide.
Slight Score Decline, Sharper Ranking Impact
In 2024, Ghana achieved a score of 56.98 percent. This declined modestly to 55.21 percent in 2025. Analysts note that the sharper fall in ranking was largely driven by improvements recorded by other countries rather than a significant deterioration in Ghana’s performance.
The Fraser Institute’s Annual Mining Survey evaluates jurisdictions based on mineral potential and policy-related factors that influence exploration investment decisions, including taxation frameworks, regulatory stability, and government policy predictability.
Within Africa, Ghana ranked eighth out of 16 countries surveyed, placing slightly ahead of South Africa, with an overall continental score of approximately 55 percent.
Survey Methodology and Industry Participation
The 2025 survey was conducted electronically between August 5 and November 26, targeting about 2,304 mining industry professionals globally. Senior executives formed a significant portion of respondents, with more than 46 percent serving as company presidents or vice-presidents, while over 25 percent were managers or senior managers.
Participating firms collectively reported exploration expenditures totaling about US$4.2 billion in 2025.
Jurisdictions are ranked according to how public policies either encourage or discourage mining investment. The Investment Attractiveness Index combines two key measures: the Best Practices Mineral Potential Index, which assesses geological prospects, and the Policy Perception Index, which evaluates investor confidence in government policies.
The number of jurisdictions assessed annually varies depending on commodity price trends and activity levels within the global mining sector. Previous surveys evaluated 82 jurisdictions in 2023, 86 in 2022, and 84 in 2021.
Policy Debate Shapes Investor Sentiment
The report comes at a time when sections of Ghana’s mining industry have raised concerns about proposed government reforms, including potential tax and regulatory reviews affecting the sector.
Some mining companies have indicated that changes to existing policies could influence profitability and employment levels if implemented.
Government officials, however, argue that the reforms are intended to ensure the country derives greater value from its mineral resources while maintaining a balance between attracting investment and safeguarding national economic interests.
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