Entertainment
[EDITORIAL] Why Ayisi is not Getting the Expected Mileage in Ghana’s Music Industry
Ayisi stands out as one of Ghana’s most gifted contemporary musicians, technically sound, lyrically introspective, sonically refined, and artistically intentional. His music reflects depth, vulnerability, and a clear artistic identity that aligns with global alternative and neo-soul sensibilities. Yet, despite these strengths, Ayisi has not enjoyed the level of mainstream traction or industry mileage his talent seemingly deserves. This situation is not unique to Ayisi alone but reflects broader structural and cultural realities within Ghana’s music ecosystem.
- Misalignment with Ghana’s Mainstream Music Appetite
Ghana’s mainstream music market is largely driven by danceability, immediacy, and viral appeal. High-energy Afrobeats, street-oriented sounds, and party anthems dominate radio rotations, club playlists, and digital trends.
Ayisi’s music, however, leans toward:
- Emotional depth
- Alternative R&B / soul textures
- Slower tempos and reflective themes
While artistically rich, this style does not easily fit into mainstream commercial programming, especially in a market where DJs, presenters, and promoters prioritise instant crowd reaction over long-form appreciation.
In essence, Ayisi’s music asks listeners to feel and reflect, while the mainstream often wants to move and escape.
- Industry Bias Against Alternative and Non-Formula Artists
Ghana’s music industry still operates within narrow success templates. Artists who do not conform to popular formulas sonically or aesthetically often struggle for institutional support.
Ayisi’s alternative positioning places him:
- Outside heavy radio rotation
- Outside dominant label investment priorities
- Outside event promoters’ “sure crowd pull” calculations
As a result, his music thrives more in critical circles than in commercial pipelines. The industry has not yet fully matured to support multiple successful lanes simultaneously.
- Weak Industry Structures for Artist Development
One of the biggest challenges facing Ayisi and many artists like him is the absence of strong artist development systems in Ghana.
There is little to no structured support for:
- Long-term brand building
- Audience education for alternative music
- Strategic international positioning
- Consistent touring circuits for niche artists
Without these systems, artists who rely on gradual audience growth rather than instant hits are often left to fend for themselves.
- Limited Radio and Media Risk Appetite
Radio remains influential in Ghana, but many stations operate on risk-avoidance logic. Presenters often prefer songs that are already popular or “tested” rather than nurturing new or unconventional sounds.
Ayisi’s music:
- Does not scream for attention
- Requires repeated listening
- Is better suited to curated listening spaces
Unfortunately, such qualities do not always align with commercial radio programming, which thrives on repetition of familiar hits.
- Branding Perception and Market Expectation
Ayisi’s artistic branding is subtle, minimalist, and introspective. While globally appealing, this approach can be misinterpreted locally as:
- Being “too laid-back”
- Lacking aggression or hype
- Not pushing hard enough for visibility
In Ghana’s attention-driven entertainment space, silence and subtlety are often mistaken for weakness—even when they are deliberate artistic choices.
- Niche Audience Without Strong Monetisation Pathways
Ayisi has a loyal and appreciative audience, especially among:
- Young professionals
- Creative communities
- Alternative music lovers
However, Ghana lacks robust monetisation systems for niche audiences. Streaming revenues are low, live venues for alternative music are limited, and brand partnerships often favor mass-appeal artists.
Thus, even when the audience exists, the ecosystem does not convert appreciation into sustainable career growth.
- Better Suited for Global Than Local Market Dynamics
Ironically, Ayisi’s sound aligns more naturally with international alternative and neo-soul markets than Ghana’s domestic mainstream. Without deliberate international marketing, sync placements, or touring support, this advantage remains untapped.
Many Ghanaian artists only gain local respect after international validation, something Ayisi has not yet been institutionally positioned to leverage fully.
Talent Is Not the Problem – Structure Is
Ayisi’s limited mileage is not a reflection of artistic inadequacy but a systemic mismatch between creativity and industry infrastructure. His journey exposes the uncomfortable truth that Ghana’s music industry still struggles to nurture diversity beyond hit-making.
Until the industry:
- Embraces multiple success models
- Invests in artist development
- Builds spaces for alternative sounds
- Redefines what “success” truly means
Artists like Ayisi will continue to be celebrated for talent but denied full industry momentum.
Ayisi’s story is not just about one musician, it is a mirror held up to Ghana’s creative ecosystem, asking whether it is ready to evolve.
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Entertainment
In Pictures: Stars light up the red carpet at the 2026 Emmy Awards in Los Angeles
Hollywood’s biggest television stars brought glamour, bold fashion and plenty of star power to Los Angeles on Monday, September 14, as the 78th Primetime Emmy Awards got underway at the Peacock Theater.
Although traditionally known as the red carpet, this year’s arrivals area featured a peacock-blue carpet, part of NBC’s celebrations marking its 100th anniversary.
Among the most talked-about arrivals were Zendaya, Selena Gomez, Nicole Kidman, Mariska Hargitay, Florence Pugh, Riz Ahmed and Harrison Ford, with celebrities embracing everything from shimmering metallic gowns to classic tailoring.
ZENDAYA MAKES A STATEMENT
Zendaya was among the evening’s standout fashion moments, arriving in a crystal-embellished custom Prada gown. Her shimmering look immediately attracted attention as cameras followed the Emmy nominees along the carpet.
SELENA GOMEZ GOES FOR GOLD
Selena Gomez opted for a striking gold Louis Vuitton gown that echoed the colour of the Emmy statuette. The metallic design became one of the most memorable looks of the night.
A MIX OF COLOUR, GLAMOUR AND CLASSIC STYLE
The carpet also featured a wide range of colours and styles. Sarah Pidgeon appeared in Chanel, while Elle Fanning chose a pistachio-green Ralph Lauren gown. Rhea Seehorn stood out in red, while other stars embraced shades of pink, white, baby blue and metallic gold.
MARISKA HARGITAY MAKES IT A FAMILY AFFAIR
Host Mariska Hargitay made a memorable entrance in a red sequined gown and was joined on the carpet by her husband, Peter Hermann, and their three children. Hargitay and her daughter Amaya coordinated in matching red looks, creating one of the evening’s most photographed family appearances.
NICOLE KIDMAN AND MEGAN STALTER TURN HEADS
Nicole Kidman brought a glamorous touch to the carpet in a cream Chanel gown featuring floral detailing. Meanwhile, Megan Stalter delivered one of the most unconventional looks of the evening, covering herself in gold and styling the appearance to resemble the Emmy statuette.
HOLLYWOOD’S TELEVISION ELITE
The arrivals reflected the breadth of the television industry, with stars from major productions including The Pitt, Hacks, Widow’s Bay and Margo’s Got Money Troubles gathering for the ceremony.
Beyond the competition for television’s biggest honours, the red carpet once again provided a major fashion showcase, with celebrities using their appearances to combine traditional awards-season glamour with more adventurous personal styles.
The 78th Emmy Awards took place at the Peacock Theater in Los Angeles on September 14, 2026, with Mariska Hargitay serving as host.
Entertainment
Bernice Offei: The woman behind the music
Bernice Offei built a career that went beyond being a recording artist. She was a gospel musician, songwriter, guitarist and banker who spent more than three decades using music to communicate messages of faith, perseverance, gratitude and hope.
She was born in Accra and had her basic education at Royal Preparatory School at Osu before continuing to Achimota School, where her interest in gospel music began to take shape. During her secondary school years, she was called upon to sing at Scripture Union meetings and other Christian programmes.
Her involvement in Christian music deepened in the late 1970s when she joined the Calvary Road Singers in 1978. She performed with the group at various Christian programmes, gaining experience that later helped shape her career as a solo gospel artiste.
Offei was also a guitarist. She learned to play the instrument and would sometimes accompany herself during performances, a skill that distinguished her from many female gospel singers of her generation.
Offei’s transition into professional gospel music was gradual. She was encouraged to develop her songwriting abilities and eventually moved from performing mainly at Christian gatherings to recording her own material.
Her first album, We Are Victors, was released in 1991. The project marked the beginning of a recording career that would eventually produce several albums and more than 40 songs.
She followed it with projects including Hold On, Me Kosu, Grateful and Life. Some sources also list Victory among her later recorded works.
“Hold On” establishes her as a gospel voice
Among the songs that helped establish Bernice Offei’s name was “Hold On.”
The song carried a message of endurance, encouraging listeners not to give up in difficult circumstances. Its message of remaining steadfast in faith became closely associated with Offei and contributed to her popularity among Ghanaian gospel audiences.
Hold On also demonstrated an important feature of Offei’s music: she often used everyday struggles and experiences as a starting point for messages rooted in Christian faith.
“Life Is Short” becomes a defining song
Another major song in her catalogue was Life Is Short, from her 2007 album Life.
The song reflected on the temporary nature of human life and encouraged listeners to consider how they spend the time available to them. Its message of mortality, purpose and reflection became one of the defining themes associated with Offei’s musical legacy.
The song was particularly important to her career because Life earned her two major honours at the 2009 Ghana Music Awards. She won Best Female Vocal Performance for Life and Songwriter of the Year for the same work. The official Ghana Music Awards records confirm both awards.
A songwriter as well as a singer
Offei’s contribution to gospel music was not limited to her ability to sing.
She was also recognised as a songwriter, with her compositions often focusing on Christian faith, God’s grace, perseverance and the realities of human life.
Her catalogue includes songs such as Nyame Kokroko, Kaa She Gbeyei, N’adom Ara Kwa, It’s By Grace, No One Compares, Who Am I, Me Gyefo Te Ase, Suomo, Your Handiwork, Take Your Glory and Nyame Aye Bi Ama Yen.
The variety of titles reflects the recurring themes in her music: worship, gratitude, dependence on God, God’s faithfulness and encouragement during difficult periods.
Music alongside a banking career
Away from the stage, Bernice Offei pursued a professional career in banking.
She worked with Standard Chartered Bank while continuing her gospel ministry. For years, she maintained a balance between her professional responsibilities and her music.
Her academic background was equally notable. She studied at the University of Ghana, where she obtained an MPhil in Crop Science, and later pursued a master’s degree in Information Technology in the United Kingdom.
In 2016, she reportedly left banking to concentrate fully on gospel music and ministry. The decision marked a major transition from balancing two careers to dedicating herself entirely to the calling she had pursued for decades.
Her philosophy about gospel music
Offei also spoke publicly about what she believed gospel music should represent.
In a 2019 interview on Hitz FM’s This Is Gospel, she advised gospel musicians not to make awards their primary motivation.
She argued that gospel artistes should focus on their calling and on spreading the Christian message rather than pursuing recognition. For Offei, awards were secondary to the spiritual purpose of gospel music.
That position matched the themes that ran through her own career. Despite receiving major industry recognition, including two Ghana Music Awards in 2009, she continued to emphasise faith and ministry.
Awards and recognition
Bernice Offei’s contribution to Ghanaian gospel music earned her several awards during her career.
Her most prominent recognition came at the 2009 Ghana Music Awards, where she won:
- Best Female Vocal Performance – “Life”
- Songwriter of the Year – “Life”
The official Ghana Music Awards archive confirms both wins.
A University of Education, Winneba academic source also records other honours associated with her career, including recognition at the Ceval Gospel Music Awards and the Unity Awards.
A legacy that goes beyond awards
For many listeners, however, Bernice Offei’s importance was not simply measured by the number of awards she won.
Her music became associated with messages that were easy to understand and relevant to everyday life. “Hold On” spoke to perseverance, while “Life Is Short” encouraged reflection on mortality. Other songs focused on God’s grace, goodness and faithfulness.
Her ability to combine those messages with a distinctive vocal style helped her remain relevant across generations.
With six albums and more than 40 songs credited to her career, Offei became one of the veteran female voices whose work helped shape Ghana’s gospel music landscape.
Family and personal life
Away from music and banking, Offei was married to Prof. Samuel Kwame Offei, a former Pro-Vice Chancellor of the University of Ghana. The couple had two children.
Those close to her also remembered her for her Christian faith and disciplined lifestyle, qualities that were reflected in the messages she communicated through her music.
The meaning of her musical legacy
Bernice Offei’s catalogue provides a window into a particular era of Ghanaian gospel music—one in which songs were often built around testimony, Scripture, encouragement and reflection on life.
Her journey from a young singer at Scripture Union meetings, to a member of the Calvary Road Singers, to a recording artiste, award-winning songwriter and eventually a full-time gospel minister represents a career built steadily over several decades.
Her best-known songs, particularly “Hold On” and “Life Is Short,” ensured that her voice remained familiar to generations of Ghanaian gospel listeners.
Following her death at 63 on September 12, 2026, tributes have continued to focus on both her music and the values she represented. Ghana News Agency described her as an artiste whose work inspired faith, hope and resilience, while noting that her music continues to form part of Ghana’s gospel music heritage.
Entertainment
Bernice Offei battled dementia for years before her death – former manager reveals
Veteran Ghanaian gospel musician Bernice Offei battled dementia for about four to five years before her death at the age of 63, her former manager, Kwasi Ernest, has revealed.
Ernest disclosed this during an interview on Max TV on Monday, September 14, 2026, while discussing the circumstances surrounding the singer’s death and her disappearance shortly before she passed away.
According to him, Offei’s condition had gradually affected her memory, orientation and ability to carry out some everyday activities.
He explained that the illness eventually became severe, leaving the musician disoriented and unable to find her way home after leaving the house.
Kwasi Ernest said Offei went missing from home at a time when her condition had deteriorated.
Her family initially conducted a private search for her, but after their efforts proved unsuccessful, they made the disappearance public and appealed to members of the public for assistance.
Offei, who had reportedly been reported missing on September 2, 2026, was later found.
Following her discovery, the gospel musician was taken to a hospital for medical assessment and treatment rather than being taken directly home.
Ernest said Offei appeared to be in relatively good condition when she was found, but her health subsequently deteriorated while she was receiving medical care.
She died on Saturday, September 12, 2026, at the age of 63.
Reflecting on Offei’s life and character, Kwasi Ernest described her as a disciplined and deeply God-fearing woman whose Christian faith extended beyond her music.
He said Offei made a conscious effort to live according to the Christian principles she professed through her songs and ministry.
Bernice Offei was one of the respected names in Ghana’s gospel music industry, with songs such as “Life Is Too Short” and “Hold On” among her notable works.
Her death has since attracted tributes from fellow musicians, fans and admirers, who have remembered her for her contribution to Ghanaian gospel music.
The revelation about her long battle with dementia has also shed more light on the circumstances surrounding her disappearance in the days leading up to her death.
Entertainment
Sista Afia Opens Up About Fear of Becoming a Single Mother
Ghanaian musician Sista Afia has opened up about her fears surrounding motherhood, revealing that she is more concerned about raising a child alone than motherhood itself.
In a post shared on her X page, the singer said the increasing number of single mothers in the current generation has made her reflect deeply on the kind of family she wants to build.
Sista Afia stressed that she is not afraid of becoming a mother, but fears finding herself in a situation where she has to raise a child without the love, commitment and family structure she has always envisioned.
“Seeing how many single mothers there are in this generation honestly scares me,” she wrote.
According to her, her concern is not simply about having a child, but about becoming a “single mother” or “baby mama” without the kind of committed relationship and family she desires.
“I’m not afraid of motherhood, but I’m afraid of becoming a single mother or just a ‘baby mama’ without the love, commitment, and family I always envisioned,” she added.
The musician said her ultimate desire is to build a home and a family, rather than simply have a child.
“I want to build a home, not just have a child,” Sista Afia stated.
She admitted that the thought of ending up in such a situation frightens her deeply, highlighting the importance she places on love, commitment and family when it comes to motherhood.
“And honestly, that fear scares the hell out of me,” she concluded.
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