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Sammy Flex urges Adane Best to embrace technology if he wants Shatta Wale collaboration

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Shatta Wale’s Public Relations Manager, Sammy Flex, has responded to veteran highlife musician Adane Best’s desire to collaborate with the dancehall star, saying the veteran must first accept the role of technology in today’s music industry.

Speaking on Daybreak Hitz, Sammy Flex stressed that music production has changed significantly over the years, and artistes who refuse to adapt to technological advancements risk becoming irrelevant.

According to him, modern technology has become a key element in music creation, promotion, and performance, making it essential for both emerging and veteran musicians to evolve with the industry.

“This is the new era. You either move with it or get left behind. If you don’t adapt, people will eventually forget about you,” Sammy Flex stated.

He noted that while many legendary musicians built successful careers through raw talent and passion, today’s music business demands a combination of creativity and technological innovation.

“In those days, many artistes were driven more by passion than financial gain because they knew they had talent. But the music business has changed drastically, and everyone needs to understand that,” he explained.

Sammy Flex also pointed out that Shatta Wale is one of Ghana’s leading artistes when it comes to using technology in music production.

“If this is Adane Best’s mindset, then perhaps Shatta Wale shouldn’t be the artiste he wants to feature. Shatta is one of the biggest champions of technology in music production,” he said.

His remarks come after Adane Best revealed in a recent interview that he would like to record a song with Shatta Wale. During the same interview, however, the veteran musician criticised many of today’s artistes for relying too heavily on technology in their music, a view Sammy Flex believes fails to reflect the realities of the modern music industry.

@hitz1039fm

If this is Adane Best’s thinking, then he should find another artiste for his feature because @shattawaleking is the king of technology. - @sammybaahflex ShowbizReview #fyppppppppppppppppppppppp

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‘Protect Every Cedi’ – Dzifa Gomashie Charges New GTA Board

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Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, has urged newly inaugurated governing board members of the Ghana Tourism Authority (GTA) and the Kwame Nkrumah Memorial Park to uphold accountability, transparency and prudent resource management in the performance of their duties.

Speaking during the swearing-in ceremony held in Accra, the Minister stressed that the long-term success and sustainability of public institutions depend on effective leadership, integrity and the responsible management of the country’s limited resources.

Hon. Gomashie charged the board members to provide strategic leadership that will strengthen their respective institutions and ensure they contribute significantly to Ghana’s socio-economic development through tourism, culture and the creative arts.

She noted that public office comes with the responsibility of safeguarding national resources and making decisions that promote efficiency, good governance and public confidence.

The Minister further encouraged the newly appointed board members to work collaboratively with management and stakeholders to improve service delivery, enhance institutional performance and support the government’s vision of developing the tourism sector as a major driver of economic growth.

The newly appointed Chairperson of the Governing Board of the Ghana Tourism Authority, Ms. Phyllis Engmann, assured the Minister of the board’s commitment to advancing Ghana’s tourism industry through effective governance and strategic oversight.

Similarly, Governing Board Member of the Kwame Nkrumah Memorial Park, Torgbui Fiti V, pledged to work diligently with fellow board members to preserve Ghana’s historical and cultural heritage while promoting the country’s tourism potential.

Both appointees reaffirmed their commitment to supporting initiatives that will strengthen the tourism, culture and creative arts sector, improve visitor experiences and contribute to national development.

The swearing-in ceremony forms part of efforts by the Ministry of Tourism, Culture and Creative Arts to strengthen governance within key institutions responsible for promoting Ghana’s tourism industry, preserving its cultural heritage and advancing the country’s creative economy.

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Creative Arts Agency Embarks on Nationwide Registration and Stakeholder Engagement Tour

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The Creative Arts Agency (CAA) has announced a nationwide engagement tour aimed at educating creative professionals on the importance of registering with the agency and the benefits that come with membership.

In a promotional message, the agency invited creatives across Ghana to prepare for interactive sessions that will explain why registration with the Creative Arts Agency is essential and how it can support their careers and businesses.

The tour will cover major cities across the country, including Tamale, Bolgatanga, Sunyani, Kumasi, Koforidua, Cape Coast, Takoradi and Accra.

According to the agency, the outreach programme will provide an opportunity for artists, musicians, actors, writers, designers, filmmakers and other creative professionals to engage directly with officials, ask questions and learn more about the agency’s services.

The Creative Arts Agency says the initiative forms part of its efforts to strengthen Ghana’s creative industry by promoting registration, collaboration and access to opportunities for practitioners nationwide.

The campaign is being held under the slogan: “Creativity Beyond Borders.”

 

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Shatta Wale Eyes GoldBod Collaboration to Promote Made-in-Ghana Jewellery Globally

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Ghanaian dancehall artiste Shatta Wale has expressed interest in partnering with the Ghana Gold Board (GoldBod) to promote locally made jewellery and strengthen connections between Ghana’s creative industry and corporate institutions.

The award-winning musician proposed during a visit to the office of the Acting Chief Executive Officer of the Ghana Gold Board, Sammy Gyamfi, where he was accompanied by rapper Medikal and members of his management team.

According to Shatta Wale, the visit was aimed at exploring possible areas of collaboration while supporting GoldBod’s “Made in Ghana Jewellery” initiative, which seeks to promote locally crafted jewellery products.

The SM boss began the meeting by thanking Sammy Gyamfi for welcoming them and recognising their efforts.

“Honourable, thank you. We just want to say God bless you once again for honouring us. You know, for people from the streets, sometimes we also just need a collaboration like this,” Shatta Wale said.

He introduced members of his team, including Medikal’s manager, his business manager and road manager, before explaining the purpose of their visit.

Shatta Wale revealed that he was impressed by the jewellery campaign being promoted by the Ghana Gold Board, saying the initiative inspired him to seek a partnership.

“When I saw the jewellery, I was just crazy about it. I was like, ‘No, we need to come and see you and discuss and have a good understanding of it,’” he stated.

The musician also disclosed that one of the key reasons for the meeting was to seek support and collaboration for his upcoming Shattafest event in the United Kingdom.

He said the partnership would help bridge the gap between Ghana’s entertainment sector and the corporate world.

“So basically we’re here for our Shattafest that we’re going to do in the UK, and also to ask for a little collaboration where we can merge the streets with the corporate world,” he explained.

Shatta Wale added that many entertainers often hesitate to approach corporate organisations for partnerships, a mindset he wants to change.

“I believe most of the time we get scared to approach people like your team. But I want to break that yoke and make sure we can also call on you people when we need support,” he said.

The dancehall artiste further expressed interest in becoming an ambassador for the Gold Board’s jewellery initiative, noting that promoting Ghana-made jewellery internationally could improve the country’s image.

He also emphasised his personal love for jewellery and suggested that properly branded Ghanaian jewellery could become a global product.

“Apart from that, we also want to be part of your jewellery project. I like jewellery, but I was telling him if we have to get the proper jewellery to wear and sell Ghana properly, this is the way to go,” he said.

Shatta Wale concluded by saying the purpose of the visit was to officially present their proposal and explore opportunities for cooperation.

“That’s why we came here to see you and let you know this is our agenda. Thank you very much,” he concluded.

@gists_online

@Shatta wale outlines plans to collaborate with GoldBod for Shatta Fest UK while advocating closer ties between Ghana’s creative sector and the corporate world during a courtesy visit to the organization alongside @Medikal Mdk #gistsonline

♬ original sound - Gists Online

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