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The Powerful Link Between Tourism and Sports: Why Ghana Tourism Authority Promoted the Black Stars vs. Chad Match

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Recently, I came across a comment questioning why the Ghana Tourism Authority (GTA) was actively promoting the Black Stars vs. Chad World Cup qualifier. The question was: What does tourism have to do with sports?

Well, let’s take this opportunity to enlighten the public.

 

How Tourism and Sports Work Together

Tourism and sports are closely linked. Sporting events draw large crowds, create opportunities for cultural exchange, and significantly boost the local economy. That’s why the Ghana Tourism Authority strategically aligned itself with the Black Stars match—to position Ghana as a top-tier tourist destination.

 

The Tourism Experience at the Stadium

At the match, we intentionally infused elements of Ghanaian culture to enhance the experience for both local and international visitors:

Cultural Performances: The Ghana Dance Ensemble showcased traditional dances, celebrating our rich heritage.

 

Local Hospitality: A dedicated VIP bar served authentic Ghanaian drinks and delicacies, offering dignitaries a taste of our culinary excellence.

Promoting Ghana’s Attractions: Key tourist sites, including Cape Coast Castle, Wli Waterfalls, the Independence Arch, the Larabanga Mosque, and Shai Hills, were prominently displayed at the stadium to highlight Ghana’s travel destinations.

 

Learning from Global Success Stories

Other nations have successfully merged tourism with sports. A great example is Rwanda’s partnership with Arsenal Football Club. The Visit Rwanda campaign, featured on players’ sleeves, significantly increased the country’s visibility, leading to a rise in tourism arrivals. In 2018, Rwanda welcomed 1.71 million visitors—an 8% increase from the previous year.

 

Our Leadership and Gratitude

This initiative was spearheaded by our dynamic and internationally recognized Events, PR & Marketing Expert, Mrs. Maame Efua Houadjeto, CEO of the Ghana Tourism Authority.

 

We also extend our heartfelt appreciation to:

Dr. Randy Abbey

Mr. Julius Neequaye Kotey, CEO of the Driver and Vehicle Licensing Authority

Hon. Abla Dzifa Gomashie, Minister of Tourism, Arts, and Culture

Their support made this collaboration a success.

The Bigger Picture: Sports Tourism

Sports tourism is a growing niche in the travel industry. Major sporting events attract visitors, boost tourism revenue, and showcase a country’s cultural heritage to the world.

At the Ghana Tourism Authority, we are committed to innovative strategies that position Ghana as a must-visit destination. Sports is just one of the many exciting ways we’re making that happen.

By:

Gilbert Abeiku Aggrey

CMP / MPM / ACIMG

Deputy CEO, Ghana Tourism Authority

 

#ResettingGhana #FeelGhana #VisitGhana #GhanaTourism #AbeikuSantana #MrTourism #SportsTourism

 

 

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Culture

PANAFRICA-GHANA hosts 3rd World Press Conference 25′ in Accra: A Bold step toward a Unified African Voice

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In a remarkable show of unity, purpose, and global vision, Panafrica-Ghana (PAG) convened its 3rd World Press Conference 25 on Monday, 16th June in Accra, Ghana at the iconic Kwame Nkrumah Mausoleum and park, an event that proved both historic and forward-looking. The conference, held under the theme “Embrace PAN AFRICANISM- AFRICAN WAY OF LIBERATION”, aimed to amplify Africa’s voice on the world stage. The 3rd World Press Conference 25 marked a significant milestone in the organisation’s mission to connect African leaders, influencers, and changemakers across the continent and the diaspora.

A Celebration of Leadership and Vision

At the heart of the event was the inauguration of newly appointed  Executive Members and World Artistic Ambassadors, distinguished individuals tasked with leading PAG’s advocacy efforts across borders. These leaders represent a wide range of sectors, including media, arts, diplomacy, entrepreneurship, and sustainable development.

Their appointment signals a renewed drive to influence policy, promote cultural identity, and accelerate social impact across Africa and in international corridors.

A Convergence of Influencers and Change Agents

The event drew a dynamic and diverse audience: media professionals, creatives, diplomats, development experts, and youth leaders from across Africa and beyond. It served as a platform for networking, storytelling, and agenda-setting, all centred on advancing Africa’s narrative and potential.

Board Chairman of the organisation, HRH Nana Amoah  Kwadwo II ( HON. Hadji Mustaphar Issahk addressed critical themes, including pan-Africanism, economic empowerment, digital transformation, and the need for inclusive leadership in Africa’s rapidly evolving landscape.

Founder and president Ras Caleb Appiah-Levi emphasised that PanAfrica-Ghana (PAG) is a significant initiative that seeks to revitalise the spirit of Pan-Africanism, a movement that has been a beacon of hope for African liberation and unity. As Ghana plays host to this renaissance, it is essential to explore the theme and its relevance in today’s world. Pan-Africanism offers a unique perspective on liberation, one that is rooted in African values, experiences, and aspirations. He stated.

Special guest of honour, Her Excellency Mrs. Fedilia Graand-Galon, Ambassador of Suriname to Ghana, also addressed the need for a united African front to foster development and build a better Africa for Africans.

PAG’s Growing Global Influence.

Since its inception, Panafrica-Ghana has positioned itself as a visionary organisation dedicated to promoting African unity, advocating for African-led development, and fostering international partnerships. The World Press Conference 25 was a vivid reflection of this commitment, fusing culture, activism, and diplomacy in one powerful gathering.

The Road Ahead.

As PAG ushers in a new generation of leaders and ambassadors, the call to action remains clear: Africa must speak with one voice, and that voice must be heard on every platform that shapes our shared global future.

With the momentum gained from this year’s event, Panafrica-Ghana is set to expand its impact through initiatives that elevate African excellence, empower communities, and influence decision-making on a continental and global scale.

Stay connected to PAG’s journey as it continues to champion Africa’s narrative through strategic collaboration, cultural pride, and global advocacy.

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GOVERNMENT TO COMPLETE THE STALLED AMPHITHEATRE PROJECTS BY NPP

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The director of creative arts and tourism at the Ministry of Tourism Culture and Creative Arts, Mr Divine Owusu Ansah, has revealed that the current government will complete the construction of the amphitheatres which was inherited from the previous government.

He was speaking to Kojo Preko Dankwa, host of Kessben Entertainment on Kessben 92.9 fm. In a telephone interview, Mr Divine Owusu Ansah explained that the construction of the amphitheatres during the NPP era was under the a world bank project called the Ghana Tourism Development Project. According to him, the project ended in July 2023, and an extension was given by the World Bank, which also ended in 2024.

This he further stated stalled the project and

the government then did not have the financial muscle to complete the amphitheatres projects since the World Bank project expired.

He said the current minister, Dzifa Abla Gomashie, and his deputy minister have engaged the minister for finance, honourable Ato Forson to help complete the construction of the amphitheatres which was inherited by the Ministry of Tourism Culture and Creative Arts.

Mr Divine Owusu Ansah further revealed that the Ministry of Finance has agreed to complete the construction of the amphitheatres under the Ghana Economic Transformation project. Mr Divine Owusu Ansah said the paperwork is currently ongoing to see the project back on track.

It will be recalled that President john Dramani Mahama had promised to complete all projects under construction, which was left by the previous government.

This comes at the back of pressure from Foundation Of Concerned Arts Professionals (FOCAP) asking the ministry of Tourism Culture and Creative Arts to immediately set out the parameters and also with immediate effect inform stakeholders the current situation of the construction of the amphitheatres.

Mark Okraku Mantey, the former deputy minister for Tourism Arts and Culture who led the agenda to construct the amphitheatres, failed to honour his promise to deliver fully functional amphitheatres across the country.

Story: Kojo Preko Dankwa.

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Culture

Ghana Tourism Authority Invites Event Proposals for “December in GH” 2025

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The Ghana Tourism Authority (GTA) has opened a call for event proposals for the 2025 edition of December in GH, a month-long celebration of culture, heritage, entertainment, and reconnection.

 

Aligned with the spirit of the Black Star Experience, Ghana’s premier tourism initiative, December in GH continues to position Ghana as the ultimate destination for culture, heritage, entertainment and reconnection.

 

Taking place during the festive holiday season, December in GH spans a full month of curated events across music, fashion, art, culture and nightlife, drawing thousands of visitors from around the world.

 

Each year, the season welcomes a vibrant mix of the Ghanaian diaspora returning home, as well as the historical diaspora reconnecting with their African roots.

Speaking on the announcement, Maame Efua Houadjeto, CEO of the Ghana Tourism Authority, said, “December in GH is more than a festive celebration, it is a movement that showcases Ghana’s vibrant spirit to the world. As we embrace the Black Star Experience, we are setting the stage for our biggest December season yet, and we look forward to innovative events that will elevate Ghana’s place as a leading destination for culture, entertainment, and heritage tourism.”

GTA has extended invitation to event organisers, promoters and cultural curators to submit proposals for events scheduled between December 1, 2025 to January 3, 2026 that will contribute to a vibrant and diverse calendar of activities across the country.

The deadline for submissions is June 16, 2025. A selection committee will review proposals to ensure high-quality events that reflect Ghana’s creativity, hospitality, and global appeal. Selected events will be featured on the official December in GH 2025 calendar.

Annabelle McKenzie, Director of the International Affairs Secretariat, expressed excitement about working with event organizers who bring fresh ideas to December in GH.

The campaign aims to boost tourism, strengthen cultural industries, and reinforce Ghana’s reputation as the gateway to Africa.

Source: 3News

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