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Tourism Minister Urges Excellence and Authentic Ghanaian Experience in Hospitality Industry

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The Minister of Tourism, Arts and Culture, Abla Dzifa Gomashie, has urged players in Ghana’s hospitality industry to raise their standards and provide exceptional services that will leave visitors with lasting memories — making Ghana the preferred destination for tourism in Africa.

 

Speaking at a symposium in Cape Coast last Thursday to mark the 50th anniversary of the Ghana Hotels Association (GHA), Ms. Gomashie emphasized that the hospitality sector remains the backbone of the country’s tourism industry. She revealed that tourism contributed GH¢4.8 billion to the economy last year and has the potential to contribute even more with a stronger commitment to service excellence.

 

The event, themed “50 Years of Advocacy, Perseverance and Impacting Ghana’s Tourism and Hospitality Industry,” brought together key stakeholders to discuss how to improve service delivery and efficiency in the sector.

 

Raising Standards and Protecting Ghana’s Image

 

Ms. Gomashie called on the GHA to collaborate with the Ministry to ensure that hotels and hospitality facilities maintain high standards and deliver on their promises.

 

“You must help us weed out hotels with beautiful pictures online but nothing to show in reality,” she said. “Our collective image as a country must be protected.”

 

She noted that while Ghana has made progress in tourism and hospitality, there is still much to be done to improve customer experience. “Too many facilities take patrons for granted and fail to deliver quality service,” she said.

 

Promoting Ghanaian Culture in Hospitality

 

The Minister encouraged hotels to reflect Ghana’s diverse cultures, cuisines, and arts in their offerings to make guests feel the uniqueness of the country.

 

“If I’m in your hotel room, what shows I am in Ghana? There has to be something different,” she emphasized.

 

She also urged hotels to use locally made products and partner with Ghanaian artisans and creatives to boost the arts and culture industry while enhancing guests’ experiences.

 

Investing in Employees

 

Ms. Gomashie highlighted the importance of staff training in improving service quality.

“Your employee should not bring me Pepsi when I ask for Coca-Cola, or pito when I ask for asaana,” she said humorously, stressing that staff competence and attentiveness are vital to excellent service.

 

Commendation and Commitment

 

The Minister commended the Ghana Hotels Association for its contributions to the growth of the sector over the past five decades. She said the association’s advocacy and leadership had supported Ghana’s transition from a modest domestic tourism market to a vibrant international destination.

 

She reaffirmed government’s commitment to working with the private sector to build a competitive and sustainable hospitality industry as part of the Black Star Experience initiative — positioning Ghana as the gateway to Africa for leisure, business, and cultural tourism.

 

According to her, the national tourism and culture policies are currently under review to align with international best practices. She also emphasized the need for environmental cleanliness and protection of water bodies as part of sustainable tourism efforts.

 

“We envision a future where every hotel in Ghana tells a story — not just of comfort or class, but of sustainability, culture, and creativity,” she said.

 

Industry Leaders Share Insights

 

The President of the Ghana Hotels Association, Dr. Edward Ackah Nyamike, called for the establishment of a tourism school to train hospitality staff and harmonize service standards across the country. He also urged transparent use of the Tourism Development Fund and proposed that every hotel should be part of an association to ensure proper regulation.

 

Chief Executive Officer of the Ghana Tourism Authority, Maame Efua Houadjeto, pledged continued collaboration with the Hotels Association to make Ghana a top tourism destination.

 

Other speakers, including Prof. Ishmael Mensah of the University of Cape Coast, encouraged facility owners to adopt dynamic pricing models, use local resources, and manage costs efficiently to achieve long-term profitability.

 

Culture

“We Entertain Stupidity in This Country” — GHOne’s Lilly Mohammed Slams Foreign Affairs Minister Ablakwa Over IShowSpeed Passport Saga

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Broadcast journalist Lilly Mohammed has descended on Ghana’s Minister for Foreign Affairs, Samuel Okudzeto Ablakwa, over the decision to issue a Ghanaian passport to American streamer IShowSpeed.

 

Speaking on GH Today, GHOne TV’s morning show, the host expressed strong dissatisfaction with the minister’s action, questioning the justification for granting Ghanaian citizenship to the internet personality after a brief visit to the country.

 

“Let’s get serious as a country. It’s like we’re not serious at all. Somebody comes to Ghana, he’s a streamer, he’s putting Ghana on the global map, he’s doing whatever. He comes for a day or two, and then you shove a Ghanaian passport into his hands. You’re not serious,” she said.

 

Lilly Mohammed stated that she could not see the importance of IShowSpeed’s visit that warranted the issuance of a Ghanaian passport.

 

“You’re not serious. Samuel Okudzeto Ablakwa, you were somebody we had high expectations of. You shoved a Ghanaian passport into the hands of somebody who came here streaming and embarking on his own personal thing. Coming to step on our jollof, jumping on the Black Stars Square, what has that done to our GDP? What has it added to our economy?” she questioned.

 

The media personality further compared the situation to Ghanaian YouTuber Wode Maya, who has consistently promoted Africa on the global stage, asking whether any country had rewarded him with citizenship for his efforts.

 

“Wode Maya has been putting Ghana on the map globally. Have you seen America give him an American passport? Even Nigeria, has Nigeria given him a Nigerian passport? You entertain stupidity so much. You’ve given him a Ghanaian passport for what achievement? What has he done for Ghana?” she asked.

 

She also criticised the public reaction surrounding the visit, particularly an incident where some Ghanaians reportedly ate jollof rice that IShowSpeed had stepped on during his visit.

“You give him a Ghanaian passport because he sat on our jollof, and the moment he steps away, Ghanaians rush to eat it. You are not serious. With the greatest respect, let’s put some value on our passport. Let’s put value on this country,” she stressed.

Lilly Mohammed further lamented the difficulties faced by Ghanaian citizens in acquiring passports, contrasting it with the ease with which the streamer was allegedly granted one.

 

“Meanwhile, Ghanaians are queuing for passports. Ghanaian citizens born in this country, who by the Constitution are entitled to citizenship, are struggling. You say you have opened the passport system to eliminate goro boys, yet people are still finding it difficult to get a basic passport,” she said.

 

While clarifying that she had no personal issue with the streamer, she maintained that the decision to issue him a Ghanaian passport was unjustified.

 

“I have no problem with him. I didn’t even know him until he came to Ghana. It’s a beautiful thing what he’s doing, and it’s risky. For a young man, he’s very bold and deserves a pat on the back. However, to give him a Ghanaian passport, what has he done to deserve it? Let’s get serious in this country, for real,” she concluded.

 

Background

 

On Tuesday, January 27, Ghana’s Minister for Foreign Affairs, Samuel Okudzeto Ablakwa, announced that the Ministry had approved the issuance of a Ghanaian passport to popular American streamer and internet personality IShowSpeed. According to the minister, the decision followed confirmation of what he described as the influencer’s “irrefutable ties” to Ghana.

IShowSpeed, an American streamer currently on an African tour highlighting the continent’s culture and lifestyle, arrived in Ghana on Sunday. He was officially welcomed on Monday, January 26, with a traditional Akan naming ceremony held in the Eastern Region.

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Culture

Kwame Nkrumah Memorial Park Earns GH¢10m from Tourism in 2025

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The Kwame Nkrumah Memorial Park generated GH¢10 million in revenue in 2025 after welcoming about 266,000 visitors, the Executive Director of the facility, Dr Collins Nunyonameh, has disclosed.

Dr Nunyonameh said the figures mark a notable improvement in earnings compared to previous years, underscoring the park’s growing reputation as one of Ghana’s leading cultural and historical attractions.

He explained that domestic tourists accounted for 75 percent of total visitors, while international tourists made up the remaining 25 percent, together contributing to the GH¢10 million revenue recorded for the year.

According to him, the park has experienced a steady rise in patronage since it reopened in July 2023. In both 2023 and 2024, the facility recorded an estimated 333,000 visitors annually, generating just under GH¢8 million in revenue each year.

Dr Nunyonameh attributed the improved performance to better facility management, enhanced visitor experience, and increased promotion of Ghana’s heritage tourism, noting that both local and foreign visitors played a role in the growth.

He also highlighted the park’s revenue-sharing structure, explaining that 34 percent of internally generated funds are retained by government, while the park keeps 66 percent.

“Even though we had fewer visitors in 2025 compared to 2024, our revenue was approximately GH¢2 million higher,” he said, attributing the increase partly to differences in admission fees.

“The distinction between domestic and international tourists is the price they pay. International tourists pay about four times what a Ghanaian visitor pays,” he added.

Dedicated to Ghana’s first President and a central figure in Africa’s independence movement, the Kwame Nkrumah Memorial Park continues to attract tourists, students, and researchers interested in the country’s political history.

Dr Nunyonameh expressed confidence that visitor numbers will continue to grow, especially as efforts to upgrade facilities and position Ghana as a preferred tourism destination are intensified.

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Culture

Culture Is Ghana’s Strongest Asset, Says Tourism Minister at US Community Dialogue

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Ghana’s Minister of Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, has described culture as the country’s most powerful asset in driving tourism and investment, stressing that Ghana’s appeal to the world goes far beyond forts and castles.

She made this assertion during a community dialogue held in the United States, which focused on Ghana’s future, diaspora engagement, and opportunities linked to the 2026 FIFA World Cup. According to the Minister, Ghana’s tourism strategy is increasingly centered on culture, creativity, and experience driven offerings that reflect both tradition and modern expression.

Hon. Gomashie noted that the government is creating an enabling environment for investors who share this vision. She highlighted the availability of government ready, litigation free land, as well as established channels through the US–Ghana Chamber of Commerce, as part of efforts to attract credible investment into the tourism and creative sectors.

The Minister emphasized that promoting tourism in Ghana is inseparable from promoting culture. She explained that the country’s identity is shaped by a rich blend of traditional heritage and contemporary expressions, ranging from historic dances and customs to modern creative trends embraced by younger generations. This blend, she said, is key to building a vibrant and inclusive national brand that resonates globally.

Hon. Gomashie also expressed appreciation to H.E. President John Dramani Mahama for the restructuring of the Ministry, describing it as a timely move that strengthens the alignment between tourism, culture, and the creative arts.

She concluded that Ghana’s cultural wealth remains its strongest currency on the global stage, offering meaningful experiences that connect history, creativity, and community while positioning the country as a leading destination for cultural tourism.

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